Former BBDO Guerrero/Proximity General Manager Belay Santillan is now a Kapatid. Santillan assumes sales responsibilities for Media 5, the exclusive marketing and sales arm of TV5 and Cignal, with specific responsibility for TV5.
"She brings into the position her extensive experience as the former General Manager of BBDO Guerrero, one of the country’s leading advertising firms, and global orientation having worked for several years abroad handling multinational accounts. Ms. Santillan’s appointment bodes well for TV5’s goal of becoming competitive in both the domestic and international markets where there are Filipino audiences that the Kapatid Network may be able to serve," the network’s PR Consultant Peachy Vibal-Guioguio said in a statement.
Santillan was Account Director at Bates Indonesia, Managing Director at Bates/141 Worldwide in Myanmar and General Manager at 141 Worldwide in Cambodia before returning to Manila as Account Director at TBWASantiago Mangada Puno. She joined BBDO Guerrero in 2005.
Since PLDT multimedia arm MediaQuest Holdings acquired TV5, Santillan is the second high-profile mover to the network’s marketing, sales and communication division, following former SMART Communications group marketing head Annie Naval’s move to MediaQuest last month and recent appointment as Media5 president. This development confirms PLDT chairman Manny Pangilinan’s resolve to to make TV5 a broadcasting force to reckon with and supports the firm’s move towards convergence.
