GLOBAL – NEW YORK, USA, SEPTEMBER 30 – TED (Technology Entertainment Design), known for conferences that bring together the world’s greatest minds and movers from various fields, has announced its Ads Worth Spreading Challenge, an open competition for the global advertising community.
Speaking at New York AdWeek yesterday, TED curator Chris Anderson the audience asked why Internet advertising has failed. A debatable statement, to be sure, but Anderson followed this up with the invitation to submit promotional videos created this year until January 10, 2011 and show that digital can make a difference.
Taking off from the TED slogan "Ideas Worth Spreading", the challenge will use the popular website TED.com and the TED 2011 conference next February as venues to showcase winning campaigns. Ads Worth Spreading is one of the TED initiatives, which include the TED Prize and TED Fellowships for exceptional individuals and the causes they champion.
For details on rules and submission, visit partners.ted.com/initiatives/adsworthspreading.php.