MANILA, PHILIPPINES — A lot of Filipinos find themselves imagining what it’s like to be rich. Some would say they would use the money to start their own business. There are those who would spend it to build a huge house for their family, while others would buy all sorts of items from their wildest dreams. No matter the answer, wondering what to do with all that cash always leads to fun conversations and happy thoughts of living the life.
This is the theme of Manulife Investment Management’s film entitled “Imagine.”
Created by Wunderman Thompson Philippines, “Imagine” invites viewers to listen in on the conversation between two movie stuntmen (played by stand-up comics Jeps Gallon and Mak Navarez). The story is set in an outdoor shoot for a B-movie, heavily inspired by Western Cowboy films of the ‘80s. As they get ready for a scene, one of them raises the question and the two start talking about the many things they would do if they had millions. A hilarious conversation ensues and at the end of the spot, a flashback reveals what inspired them to talk about it in the first place: a successful sign-up in Manulife Investment Management.
Manulife hopes to encourage viewers of the film to put their plans into action. As shared by Golda Roldan, Wunderman Thompson PH’s CEO: “Together with our Manulife client, we wanted to inspire Filipinos to discover the possibilities of how Manulife Investment Management can help them reach their aspirations.”
Aira Gaspar, President and CEO of Manulife Investment Management and Trust Corporation adds: “The film aligns with our commitment to help more Filipinos achieve financial security by helping educate them — in more innovative and interesting ways — about the importance of investment.”
“With ‘Imagine’, Manulife aims to engage Filipinos in conversations about financial security and protection through meaningful storytelling. We aim to build a deeper personal connection with them and understand their life journeys, so we can better serve their needs,” said Melissa Henson, Chief Marketing Officer of Manulife Philippines.
The film launched across social media platforms including YouTube and Facebook.
CREDITS
Client: Manulife Investment Management and Trust Corporation
President and Chief Executive Officer, Manulife Investment Management and Trust Corporation: Aira Gaspar
Senior Vice President and Chief Marketing Officer, Manulife Philippines: Melissa Henson
Vice President & Head of Branding, Digital, and Innovation, Manulife Philippines: Katherine Wong
Brand Lead, Manulife Investment Management and Trust Corporation: Karren Ramos
Agency: Wunderman Thompson Philippines
Chief Executive Officer: Golda Roldan
Executive Creative Director: Brandie Tan
Deputy Executive Creative Director: Tin Sanchez
Group Creative Director: Maan Bautista
Creative Directors: Javey Villones, Liz Castaneda
Art Directors: Bern Cordora, Mel Vibar, Sheriza Yu
Copywriters: Adri Bautista, Jonel Revistual
Integrated Strategy Director: Sam Zetha
Group Account Director: Marvin Osorio
Account Manager: Colin Badidles
Producer: Jeng Floresca
Production House: Film Pabrika
Director: Lyle Sacris
Executive Producer: Marivic San Juan
Line Producer: Regina Inocencio
Production Manager: Liza Apuyan
Asst Director: Cris Pasturan
DOP: Carlos Mauricio
Production Designer: Adelina Leung
Production Staff: Dexter Paragas, Neil Jara, Franchesca Garcia, Jay Aguirre
Make up: Face One
Talent Casters: Charmaine Betudio, Nestea Naesa
Audio Production House: Hit Productions
Arranger and Keyboards: Arnold Buena
Guitar: Mike Villegas
Sound Engineer: Regie Ambas
