MANILA, PHILIPPINES – As we go through our everyday battles and struggles, it is also important to remind ourselves of the things that keep us going– those that keep us happy!
“2020 has been a tough year for all of us, and we think it’s important for us to sometimes take a step back and think about the good things we have, too. Sakto naman, dahil kahit very sentimental ang mga Pilipino, nakapaka-masayahin din nating tao,” says Ali Sangalang, co-owner and Creative Head of Linya-Linya.
With Love, Linya-Linya, the online-channel-turned-merch-brand highlights the little things in life that make us smile — from our favorite food to different mundane objects present in every Filipino household. Through these one-minute videos, Linya-Linya writes a letter to featured items with their signature charm, wit and punny humor.
https://www.facebook.com/324250714322114/videos/267745307539120
“When you see something recurring to every household, it becomes part of culture and tradition. Gusto lang naming ipaalala ang mga bagay na nagpapa-Pinoy sa atin araw-araw,” says Sangalang.
So far, Linya-Linya has released two episodes — the first being an ode to the classic Filipino dish Adobo, and the second being every mom’s favorite — the tupperware container for all seasons.
https://www.facebook.com/324250714322114/videos/338644030613639
A line from the Dear Adobo episode: “Bukod sa you’re so adorbs at busog ako sa pagmamahal mo? Simple ka lang: suka, toyo, bawang, paminta, laman. ‘Yan ang gusto ko sa’yo– simple ka lang, pero may laman.”
More than just comic relief, the series gives us a different perspective to everyday objects. We’re invited to take a more thoughtful glance on the simplicity and reliability of the things that are always accessible to us. The episodes provide a sense of familiarity by highlighting the distinct quirks and experiences we can all relate with.
By shining a spotlight on our collective unconscious (and tickling our hearts in the process), Love, Linya-Linya somehow brings us together even though we’re apart.
You can catch the latest releases of Love, Linya-Linya at all Linya-Linya channels: Facebook, Instagram, and Twitter.
