Free media buying model is the future of social media marketing: Blugrapes

ASIA-PACIFIC – SINGAPORE, OCTOBER 17, 2011: Digital marketing consultancy Blugrapes will be the first in Singapore to defy conventional agency business models by offering Facebook advertising at cost to clients. 

“It is about time the social media marketing industry walk the talk.  We challenge fellow agencies to follow us and take action in our common belief that social media is never just about advertising.  Rather, it’s always been about the content, connections, community, conversations and consistency.” says Ryan Lim, business director of Blugrapes.

The current agency billing models include an up to 15% agency service charge on top of the actual media budget. Blugrapes’ new business model allows marketers to purchase social media advertising at cost. In effect, this means that marketers are now able to save up to 15% of their social media budgets. The company is first in the industry to waive the agency service charge effective immediately. Blugrapes believes this supports the industry’s view of social media being one of the most accurately quantifiable marketing channels currently available, providing marketers definite impact and assured ROI on their social media spend.


“We see this free media buying model as the future, to push boundaries and raise the overall level of effective social media marketing executions everywhere,” said Lim.
 Blugrapes recently won the Estee Lauder Singapore social media retainer and works with other brands such as Sephora, HTC, Long John Silver’s and Dulux amongst others.

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