THE PHILIPPINES, MAY 29, 2012: UM Philippines adds a new face on their talent roster as Chito Jusi joins the team as head of product.
Jusi joins the agency from OMD International in Singapore as business director where he oversaw media teams across offices in Asia Pacific, Middle East and Africa.
Tasked to lead the agency’s strategic planning function, Jusi will also drive diversification of UM’s product offering and digitization, ensure optimal utility of UM tools and research provide inspirational understanding of the market’s media consumption and utilize this to benefit clients’ businesses.
UM Technical Adviser Bruce Oltchick commented: “This new talent marks another milestone in UM Philippines. Chito’s high level of experience in strategy development and product innovations will be pivotal as the agency helps our Clients maximize the impact of their marketing investments to deliver explosive business results.”
Prashant Kumar, IPG Mediabrands President World Markets Asia & CEO, Malaysia, adds, “Chito belongs to a select breed of world-class professionals, strategically astute, operationally sound and holistic in their perspective. We are excited about him joining our brand new leadership team in Manila, led by Bruce, that will take UM to the next level."
Jusi has also worked for Mindshare Singapore as executive director, where he handled client brands Nestle, American Express, Prudential Financial Services, GlaxoSmithKline, Motorola, Lufthansa Airlines, Parkway Group of Hospitals, Raffles Hotels & Resorts and 20th Century Fox Films. In the Philippines, Jusi held various media positions from Zenith Optimedia, Basic Advertising, Jimenez D’Arcy, and Publicis Manila.
