Grey Group Thailand has won the Whizdom Condominium advertising account from local agency Jub Jai, and will serve as Agency of Record.
In a highly competitive and fast growing real estate market, the agency is tasked with providing integrated communications for the brand that will enable it to stand out from competitors like Land & House, Noble and AP development.
Grey Group Thailand will be responsible for the re-launch of Whizdom condominium and will develop a unique sales approach that doesn’t sell a place to live, but a ‘knowledge based society’- a place in which residents can develop and achieve their goals.
Pattaraporn Wongmesak, Grey Group Thailand’s Associate Vice President and Country Manager comments on the win: “We presented outstanding creative that talked to the audience and turned them on. Moreover, we have deep insights into the market and understand the product, and this reflects in the alignment of our strategy and creative thinking.”
The Whizdom Condominium win represents great potential to the agency as it is a development of Magnolia Quality Development Corporation Ltd. (MQDC), a part of CP conglomerate, and could serve as a harbinger of other projects in the future.
adobo magazine. The Word on Advertising.
