Singapore – Leo Burnett announces the appointment of Karen Lim to regional PR director, Asia Pacific.
Having started her career in advertising with Leo Burnett, Lim is not a stranger to the agency. She returns to Leo Burnett from McCann Worldgroup where she was communications director, ASEAN.
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In her new role, Lim reports directly to Jarek Ziebinski, President, Asia Pacific, Leo Burnett and will be based out of Singapore where she will undertake regional PR responsibilities for Leo Burnett and Arc offices across the region.
Of Lim’s appointment, Ziebinski said, “Proactive PR is an important component of our growth strategy. Leo Burnett shouldn’t be the best hidden secret of our industry in Asia Pacific. We have so many reasons to be proud; our people, leaders, clients and wins, our HumanKind philosophy and approach, our world class strategic and creative product, our innovative approach towards doing business and training initiatives for our employees, these are all things we will be talking about openly. Karen will not be a barrier or a filter; she will be an interface between us and the press".
adobo magazine. The Word on Advertising.
