MUMBAI, INDIA – Social Panga, one of India’s most dynamic and rapidly growing integrated creative and digital agencies, has appointed Sahil Siddiqui as Executive Vice President – Creative Strategy & Growth. This move signals the agency’s intensified focus on scaling bold creative solutions and enhancing its strategic impact across key markets.
With offices in Bangalore, Mumbai, Delhi, and Dubai, Social Panga has carved a niche for its disruptive storytelling and integrated brand-building solutions. In his new role, Siddiqui joins the agency’s core leadership, working alongside Co-Founders Gaurav Arora and Himanshu Arora to expand the creative mandate and drive forward-thinking strategies for business growth.
Siddiqui brings with him over 15 years of experience across creative leadership, brand strategy, and digital innovation. His career spans high-profile roles at Dentsu Creative and Pepper Content, where he was instrumental in launching Pepper Creative, the company’s full-service creative vertical. He has led brand campaigns across sectors including BFSI, FMCG, e-commerce, and automotive, with a client roster that includes Flipkart, Starbucks, Apple, Tata Motors, Mahindra, Gillette, Knorr, SBI Life, ICICI Lombard, and My11Circle, among others.
Most recently serving as Global Creative Head at Pepper Content, Siddiqui’s prior 14 year stint at Dentsu saw him contribute significantly to both creative direction and business growth. Known for his mentorship and emphasis on curiosity-driven creativity, he has also been a jury member at several prestigious advertising forums.
Himanshu Arora, Co-Founder of Social Panga, said: “Sahil joins us at a time when we’re entering our next phase of evolution—where creativity is not just an art but a true economic multiplier. His passion for technology-led storytelling, coupled with his deep understanding of brand behavior, makes him a vital addition to our leadership. We’re excited to shape globally benchmarked work that drives real impact.”
Gaurav Arora, Co-founder of Social Panga, added: “What excites us about Sahil is his rare ability to fuse creative storytelling with sharp business acumen. His proven track record with large-scale brands and strategic clarity will play a pivotal role as we co-create more meaningful, memorable, and outcome-driven campaigns with our clients. He also brings a strong focus on building creative talent density—strengthening our teams to consistently deliver standout work.”
Sahil Siddiqui, EVP – Creative Strategy & Growth, Social Panga shared: “The market is shifting, tech is evolving, and attention is harder to earn—but that’s exactly what makes this the most exciting time to build something lasting. At Panga, there’s intent, agility, and that hunger to do bold, unforgettable work. I’m thrilled to join the team and look forward to crafting ideas that not only turn heads but move the needle for our clients.”
