PASIG CITY – Reader’s Digest (RD), one of the longest-running and most read print publications in the world, has named LBC as one of its recipients of the Reader’s Digest Trusted Brands 2017 Awards during an exclusive ceremony held recently at the Marco Polo Hotel in Ortigas, Pasig City.
LBC Express-Airfreight/Courier was bestowed a platinum award while LBC Express- Remittance was honored with a gold award.
This is the first time that RDTB recognized the remittance business, along with five others categories which they feel reflect the changes in the market and have made considerable impact on the buying habits of consumers.
LBC Chief Marketing Officer Javier Mantecon enthused “We are humbled to be recognized at this year’s Reader’s Digest Trusted Brands Awards. More than the prestige, what we hold of greater value is the confidence given to us by the Filipino people. With this achievement, we are all the more emboldened to provide the best service so our customers can continue to send love and happiness from across the miles.”
Now on its 19th year, Reader’s Digest has been surveying consumers in major markets across Asia such as the Philippines, to ask them about the brands they believe and expect to provide premium value and exceptional service. These respondents are not only composed of Reader’s Digest subscribers but also of random consumers.