The 2010 Outdoor Advertising Association of the Philippines (OAAP) Officers and Board of Directors were inducted last February 25 at the New World Renaissance Hotel. Incoming Chairman of the Advertising Board of the Philippines (AdBoard) Andre Kahn inducted the Officers and Board.
Incoming President Ed Acosta revealed that the majority of outdoor advertising providers are not members of the OAAP, whereupon, for 2010, “the association embarks on fostering greater participation of members, to create and organize different sector groups under the OAAP umbrella,” stated Acosta.
“The OAAP plans to strengthen its Visayas and Mindanao Chapters, as well as conduct seminars and talks on relevant topics to develop camaraderie amongst members,” he added.
< height="434" width="420" src="/global//UserFiles/acosta. " alt="" />
Acosta also announced the plan to create an Out-of-Home Awards in different categories in cooperation with 4As, PANA, ASAP and UPMG, and other AdBoard associations.
“Industry faces challenges, finding purpose and relevance for the AdBoard. But history, has proven the cooperation and support of the OAAP has given the AdBoard and the industry,” Kahn stated in his welcome remarks.
Kahn also appointed incoming OAAP Chair, Atty Joe Vale, as the Chair of the AdBoard Review Committee.
< height="429" width="420" src="/global//UserFiles/vale+member. " alt="" />
Keynote Speaker Sandy Prieto-Romualdez, Philippine Daily Inquirer president and CEO, encouraged the OAAP to allow the industry to grow and be professional, and to communicate to the non-members “that there is value in legitimacy.”
Prieto-Romualdez also commended the OAAP on its Out-of-Home Conference, which was launched last year, “for exposing the members (to the industry) and doing something innovative.”
OAAP’s Zeno Martinez, of BMT Events launched the 2nd OOH Conference will be held again from November 18 to 20, 2010.
< height="347" width="420" src="/global//UserFiles/acosta+andre kahn+group. " alt="" />
< height="228" width="420" src="/global//UserFiles/group. " alt="" />
The 2010 OAAP Officers and Board of Directors are:
Chairman – Atty Jose M. Vale
President – Edberto B. Acosta
Vice-president – Normando R. De Leon
Board Secretary and P.R.O. – Danilo C. Sembrano
Treasurer – Delia L. Magtoto
Director for AdBoard – Francisco T. Abueva
Director for Membership & Grievance – Rodrigro C. Guevarra
Director for Attendance & Fellowship – Ramil G. Gutierrez
Director for Ways & Means – Rafael M. Sto. Domingo
Visayas Representative – Mary Anne Alcordo-Solomon
Mindanao Representative – Alex Montañez
adobo magazine. The Word on Advertising.
