JWT announces the creation of a Global Task Force for brands

New York, NY — Bob Jeffrey, Worldwide Chairman and CEO, JWT, announced the creation of a new Global Task Force to be led by Jean-Louis Roché, Alex Pallete and Facundo Goldaracena.

The trio, all hailing from Lowe Madrid’s office, LOLA (Lowe Latina), the award-winning creative agency with a Latin spirit and Global Vision created by JWT’s own Fernando Vega-Olmos, will be responsible for the creation and development of global ideas across the JWT network.  

Commenting on the new structure and hires, Bob Jeffrey said: “In order to make JWT the most successful network in global brand building, the JWT GTF will act as a SWAT team deployed to help tackle issues or opportunities on existing or potential global clients.”


The Global Task Force will report directly to Bob Jeffrey and Fernando Vega-Olmos, Creative Chairman, Continental Europe and Latin America, Worldwide Creative Council Chairman, JWT, and will be based in Madrid.

Jean-Louis Roché, former CEO of LOLA, will hold the title of International Head of Business Development, JWT Global Task Force. Roché was also leading Unilever Global brands Rexona, Oral Care brands, and Ice Cream brands.

Alex Pallete joins as Planning Director, International Business Development, JWT Global Task Force. Pallete is the former Chief Strategic Officer of LOLA, where he worked on marquis brands including Unilever Global Ice Cream brands (Magnum, Cornetto and Kids brands) and Unilever Oral Care business. He has been named one of Advertising Age’s “20 Professionals Under 40 to Watch.”

Facundo Goldaracena has been named Creative Director, International Business Development, JWT Global Task Force. Goldaracena is the former award-winning Global Creative Director of LOLA, where he led the Unilever Ice Cream and Unilever Oral Care businesses, as well as the Rexona and Knorr businesses for Europe.

“The Global Task Force will help make JWT the most successful network in the business of building global brands,” stated Fernando Vega-Olmos. “Very few people around the world have this level of expertise with global brands. I’ve worked with Jean-Louis, Alex and Facundo to crack global campaigns for Unilever brands including Closeup, Rexona, in a very successful way. I am thrilled to welcome them to the JWT family.”


adobo magazine.  The Word on Advertising.

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