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Sony Vietnam awards Ogilvy business

Ho Chi Minh City – Ogilvy & Mather announces that Sony Vietnam Ltd. has awarded them their business in a competitive pitch against incumbent Leo Burnett, Dentsu Alpha and Lowe.

Katryna Mojica, Group Managing Director, Ogilvy Vietnam, says that according to the client, upon awarding the agency their business, that the agency was "distinguished from other pitch participants by the creative work, communication plan and category analysis."

Sony has a strong heritage in Vietnam with their product range including the Bravia TVs and the Cyber-shot cameras, and more recently Play Station PSP,  PSP 2 and PSP 3, which launched in January 2010.

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Vietnam’s consumer electronics devices market, defined as the addressable computing devices, mobile handsets and video, audio and gaming products, is projected to be worth around USD 4.4 billion this year.   This is expected to increase to USD 6.8 billion by 2014, driven by growing affordability of key products.

The electronics device market is forecast to grow at an overall compound annual growth rate of 13 percent through to 2014.

 

adobo magazine.  The Word on Advertising.

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