Singapore – Ogilvy & Mather Asia Pacific announces two key management appointments, naming Dan Gibson as Managing Director for Ogilvy & Mather Advertising Singapore, and promoting Mark Wong
Gibson, whose appointment takes effect April 1, reports directly to Stephen Mangham, Group Chairman, Ogilvy & Mather Singapore. He will be responsible for overseeing the day to day operations of the agency, building new business partnerships, talent development and offering strategic counsel to existing clients.
Gibson has clocked more than a decade of experience in the industry. Most recently the Head of Account Management at 180 Amsterdam, Gibson has been leading the agency’s global adidas business for the past five years. A firm believer of the 360-degree approach, he has been instrumental in driving 180’s expansion into retail and helping to consolidate the business across above the line, retail and digital. Prior to that, he spent five years at BBH London working on accounts such as Sony Ericsson, Perfetti Van Melle, Audi, ITV. Gibson also headed the Lynx/Axe account while at BBH London, and was involved in the development of the Cannes Gold-winning campaign, Getting Dressed.
Commenting on his appointment, Stephen Mangham, Group Chairman, Ogilvy & Mather Singapore, says, “We are extremely delighted to have someone of Dan’s caliber joining the agency. His strong leadership qualities and belief in the ‘Twin Peaks’ of creativity and effectiveness makes him the perfect fit for the ‘New Ogilvy’.”
“Dan Gibson is an Advertising Practitioner. To me, he is the embodiment of the 21st century advertising leader, brand specialist, communications generalist and creative evangelist. Dan has developed skills in Advertising Management which will bring a unique focus to our clients business as they wrestle with brand behaviour in the new media world,” adds David Mayo, President, Ogilvy & Mather Advertising Asia Pacific,
Gibson replaces Mark Wong, who has been promoted to Managing Director, OgilvyAction Shanghai. Wong will report directly to John Goodman, President, OgilvyAction Asia-Pacific and Patti Sun, President, OgilvyAction China, to work in close partnership with Sun to drive integrated shopper and retail solutions across the agency. Wong will also be responsible for driving the growth of new business across China.
< height="672" width="420" src="/global//UserFiles/Mark wong med res. " alt="" /> Mark Wong
Of Wong, Goodman remarks, “We’re delighted to have someone of Mark’s cross-disciplinary talent joining the OgilvyAction team in China. This business is growing incredibly fast and finding the right talent is the hardest challenge."
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