ASIA-PACIFIC, HO CHI MINH CITY, AUGUST 11, 2010 – Award-winning media agency PHD today announced that it will be opening its 13th office in Asia Pacific following its partnership with Method Advertising (“Method”), a leading advertising and communications group in Vietnam. The affiliation will see PHD partnering with Method to provide media communications solutions in Vietnam. The agency will operate out of Ho Chi Minh City.
Cheuk Chiang, PHD’s Asia Pacific CEO said: “We have been looking at Vietnam for a while now. Many large clients are spending time thinking about their growth strategies in N-11 countries such as Vietnam because they know these markets will fuel a huge amount of future growth. When we talk to prospective global clients, they often want to talk about our presence in these markets, probing our network to find out what resources we have there. PHD’s presence in Vietnam is a significant development for the network.”
PHD Vietnam will be led by Tran Luu Van Anh (pictured) as Managing Director. Van Anh is a well-known figure within the marketing, advertising and communications circle in Vietnam. Her experience across multiple communications disciplines and her knowledge of the local network will provide a strong support to the partnership.
“We are very pleased to be partnering with PHD. In the region, PHD is known as the rising star in the media communications arena. This partnership is a right fit for us as it will bring together our existing strengths in advertising and communications as well as PHD’s challenger brand reputation.” Said Van Anh.
PHD Vietnam will begin operations with effect from today.
