GLOBAL – McCann Erickson Singapore’s integrated worldwide campaign for the world’s first Youth Olympic Games spans film, outdoor, print and the web. It includes a viral video of Asafa Powell, one of the world’s fastest sprinters, being outrun by a teen, which was seeded on youth forums, runners’ sites and social networks. The viral drew 300,000 views in two weeks. Powell later appeared in a video on the official Youth Olympic Games site.
The Youth Olympics, which takes place on August 14 to 26, 2010, involves 26 sports, 4,000 athletes and officials and half a million spectators.
CREDITS:
Agency: McCann Erickson Singapore
Executive Creative Director – Farrokh Madon
Copywriter – Parixit Bhattacharya
Art Directors -Goh Wee Kim, Ang Sheng Jin
Agency Producer – Charmaine Wong
Director – Desmond Tan (Salt Films)
Producer – Michelle Tan ( Salt Films)
Music – Ben Rosen (The Gunnery)
Sound Design/Arrangement – Evan Roberts (The Gunnery)
Post Production – Black Magic Design
