Raoul Floresca, executive creative director at Ace-Saatchi & Saatchi Philippines, announced that he will be departing the agency by December 31. He told adobo that he has "no immediate plans except to train for next year"s Ironman and will be doing consultancy work for now."
He joined the agency in 1993, as an account executive and transferred to the creative side two years later. In 2006, he was promoted to vice president-executive creative director.
In 2008, Ace Saatchi & Saatchi underwent a major reboot, in line with a new direction and vision from the regional Saatchi office. The agency was brought under new executive management with CEO Matt Seddon, made a significant number of new hires and moved to a new building. As a direct or indirect consequence, a number of the key executives resigned, leaving Floresca as one of a handful of Saatchi old guards.
Since then, Floresca has been at the helm in the agency’s creative department with Tony Sarmiento, vice president for Integration. This year, Ace-Saatchi & Saatchi has been scoring in awards shows after a long dry spell. Last November, Floresca was co-chairman of the Araw Awards competition committee.
Matt Seddon, president of the agency said "Raoul has been a fantastic Saatchi ambassador for a number of years, I’m disappointed to see him go and wish him all the best for the future. Tony Sarmiento and Andrew Petch will now take on the leadership of our Creative Department.
