Ross Gearing joins DDB China Group as Rapp Managing Director

Shanghai – Reflecting Rapp’s growing presence in China, Ross Gearing joins as Managing Director.  A China resident for the last 10 years, Gearing has a detailed understanding of data acquisition, qualification, customer engagement and program measurement.

Gearing’s fascination for response driven direct marketing started in the late 80s through the insurance industry of the United Kingdom. He has worked on a multitude of world leading brands in a number of sectors including IT hardware, phones, airlines, cars, and beverages.


Of his appointment, Gearing states, “I’m excited to join Rapp. In just a few years it’s become a successful and outstanding CRM agency in China and I look forward to expanding on that.”

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Gearing will be based in Shanghai.


Dick van Motman, President & CEO, DDB China Group says of Gearing, “Ross’ appointment underlines the increased commitment we have to growing Rapp into a premier data centric and media agnostic company in China. Ross brings both excellent CRM and China experience to the role. He is well suited to take Rapp China to the next level and bring the best data driven marketing to our clients.”



Rapp’s clients in China include IHG (Intercontinental Hotel Group), Johnnie Walker, Friso, to name just a few.  

 

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