PHILIPPINES, OCTOBER 28, 2010 – Shu Manalo joins PC&V Communications as ECD in December after a four-and-a-half year stint with J. Romero & Associates.
The hire will allow PC&V VP and ECD Ariel Comia to focus on his managerial role.
"J. Romero & Associates was the best place at the right time for me, but PC&V is as much a move forward as it is a homecoming," says Manalo. " I’ve worked with these guys before in JWT. But this time on brands that are front and center in category building. It’s my kind of advertising agency: creative led, brand-building."
PC&V handles brands such as C2, Century Tuna and Goldilocks, among others.
