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San Miguel Corporation (SMC) Infra tapped MacGraphics Carranz as the exclusive operator for out-of-home (OOH) advertising platforms in a host of new locations under the ownership of San Miguel Corporation.

The partnership agreement grants MacGraphics Carranz sole rights to offer clients outdoor advertising spaces in major high-traffic locations including the South Luzon Expressway (SLEX), Skyway, Star tollways, and the new NAIA Expressway (NAIA-X).

The media agency’s initial plans include supplying tollway streamers, Bridgeway streamers, tollgate posters, column banners and lamppost banners.

However, looking to add further value to these platforms, MGC is seeking to soon upgrade these spaces featuring LEDs billboards, light boxes, and other new outdoor technologies that allow for increased ad visibility and conversion.

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As one of the country’s top OOH providers, MGC provides clients with installation and dismantling of billboards, fabrication of signages and conceptualization of creative materials.

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Regarded as one of the more cost-effective advertising means of creating awareness and driving brand purchases, the OOH has been gaining increasing relevance with the growing BPO industry concentrated in urban centers, increasing traffic congestion and construction of new public infrastructure.

The partnership adds to MGC’s list of ad space locations, which currently include prime spots along EDSA, the North Luzon Expressway (NLEX), Ortigas Avenue, Shaw Boulevard and C5.

MGC also operates in multiple spots outside the Metro Manila proper and have initiated talks with some city mayors in the United States and other Asian countries for the development of OOH platforms.