ASIA-PACIFIC – SHANGHAI, CHINA, APRIL 2011 – The Mobile Marketing Association has launched its China Local Council to serve the growing needs of mobile marketing in the country. The Council will bring together the entire mobile ecosystem including carriers, application developers, brands, agencies and other important partners to drive a range of programmes aimed at creating a professional and sustainable mobile marketing industry in China.
“The Chinese mobile market is growing at a staggering rate. Over 860 million people in the country now own mobile phones and over 303 million people now use mobile phones to access the internet, representing a significant opportunity for advertisers. The China Local Council is poised to lead the implementation of guidelines and best practices and to drive awareness and networking initiatives in one of the world’s most vibrant mobile economies,” said Rohit Dadwal, Managing Director, MMA Asia Pacific.
The MMA China Local Council co-founders include HuYanping, General Manager, DCCI; Joshua Maa, Founder & CEO, Madhouse Inc.; KF Lee, CEO, Aegis Media Greater China; Bessie Lee, CEO, GroupM China; Yifei Li, Greater-China Chair, VivaKi; and Elaine Ip, CEO, OMG China.
The China Local Council will be headed by two elected co-Chairs who will also be a part of the MMA Regional Leadership Committee, the collaborating body across the Asia Pacific region. They will work closely with the Regional Board of Directors to determine strategy and priorities.
“Through the China Local Council initiative we aim to considerably increase mobile marketing momentum in China. In the coming months the Council will implement a range of educational and networking programmes that will help bring the tremendous mobile opportunity in China to reach its full potential,” said Joshua Maa, Founder & CEO, Madhouse Inc., another co-founder of the MMA China Local Council.
For information on how to participate in the Local Council in China, please contact the MMA membership team at member.china@mmaglobal.com.
