ASIA-PACIFIC – INDIA, DECEMBER 27, 2011: Latest TVC of Greenply by Lowe Lintas depicts a New Year’s party where people are dancing to a song about the future. Titled “Hoyenga” which means “what could be”, the song describes possibilities in the future such as cars would run on water instead of gas and men would be able to give birth. At the end of the video, Greenply plywood stays where it is, which is symbolic for the product’s timelessness.
The concept of the TVC aims to affirm that the durability of Greenply plywood can stand the test of time.
Lowe Lintas India has been Greenply’s agency for almost 10 years. The campaign has been rolled out in to different media including digital and outdoor. View the actual TVC below.
Sponsor
Credits:
Creative: R. Balki, Amer Jaleel, Shriram Iyer, Neeraj Singh, Rishi Chandana
Business: Syed Amjad Ali, Hindol Purkayastha, Gaurav Pathak
Production House: Equinox
Director: Ram Madhvani
