adobo magazine sits down with the people behind the #KwentongJollibee Valentine’s series including the McCann team: Raul Castro, Chairman and CEO, Mitzie Lim-Nacianceno, Business Group Director, Bong Legaspi, Associate Creative Director, Xzenia Cruz, Creative Director; Jollibee team: Francis Flores, Global Brand Chief Marketing Officer, Arline Adeva, Brand Communications and PR Director, and directors, Joel Ruiz (Crush), Pepe Diokno (Date), and Ianco dela Cruz (Vow). In this interview, they share with us some of the stories and insights that made these series the most successful campaign in Jollibee’s history.

Watch the original films below:

“Vow”
https://www.youtube.com/watch?v=7kAOvTFA5rs

“Crush”
https://www.youtube.com/watch?v=ai1AmULzVqY

“Date”
https://www.youtube.com/watch?v=fDHZkLeh6vw