“A quality radio program is not just playing songs. You should also be creative.” 

DJ Rico Panyero of 101.1 Yes The Best shared his journey as one of the most successful DJs in the country during the recent adobo class a School of Creativity in De La Salle University – Dasmarinas. 

adobo class a School of Creativity aims to educate and inspire young creative thinkers through a series of insightful talks from adroit talents in the creative space.

During his talk, DJ Rico asserted that in order to build better branding for a radio show, one must not just entertain, but inform listeners as well.

He also revealed the qualities a DJ should possess to succeed in the industry. For instance, a DJ should stay up-to-date with the latest news and trends. 

Lastly, DJ Rico Panyero gave tips for those who aspire to be DJs someday: practice, grab opportunities and just do it.