adoboLIVE! Keat Soh, ECD of Dentsu Indonesia, talks about frugal innovation at Spikes Asia 2017

Speaking at the Spikes Asia International Festival of Creativity, the Executive Creative Director at Dentsu Indonesia shares how an agency can get by and create great campaigns in spite of little or no resources. He also points out that agencies can still be quick, adaptable, and creative even if a given budget is not huge.

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