DUBAI, UAE – Leading socially led creative agency We Are Social has officially rebranded Dubai-based Socialize as We Are Social Middle East, effective July 14 2025. The move signifies a strategic milestone in the agency’s global growth journey, bringing the Middle East into closer alignment with the network’s international vision and capabilities.
Founded by Akanksha Goel, Socialize has been a trailblazer in the region’s digital landscape since its inception 15 years ago, becoming one of Dubai’s first dedicated social media agencies. The agency was acquired by We Are Social in 2018 and has since played a pivotal role in delivering culturally attuned, socially driven campaigns for high-profile clients including Sony, Azadea, Starbucks, Switz, Sephora, and the Advanced Technology Research Council (ATRC) in Abu Dhabi.
This rebrand underscores We Are Social’s commitment to a cohesive, global identity and signals the introduction of new capabilities in the Middle East. These include enhanced strategic services such as cultural insights powered by real-time social listening, expanded influencer marketing expertise and deeper integration with the network’s acclaimed sports marketing practice.
According to We Are Social’s 2025 Global Digital Report, the Middle East boasts some of the highest levels of social media and mobile penetration globally, the fastest internet speeds, and some of the most active online users worldwide. We Are Social will be set up to help its clients harness this potential in the region, supported by the agency’s global network to enable seamless global client servicing, cross-market collaboration, and access to shared tools, IP and talent.
Toby Southgate, Global CEO at We Are Social, said: “This rebrand comes at a time of significant momentum for We Are Social globally. As the only truly global creative agency built on social thinking, we’re committed to delivering more integrated, borderless solutions for the world’s most ambitious brands. Bringing Socialize into theWe Are Social brand strengthens our ability to do just that — with even greater relevance, creativity, and impact in the Middle East.”
Akanksha Goel, Regional Lead, Middle East & India at We Are Social, added: “Socialize has always been a pioneer in the region, we helped define what social-first creativity looks like in the Middle East. At the heart of this rebrand is continuity. Our vision and values remain the same and we share the same commitment to work that connects culture and commerce. This next chapter, as We Are Social, isn’t about leaving that legacy behind. It’s about building on it, integrating more deeply with another global pioneer, and bringing even more firepower to our clients and our culture.”
