ASIA-PACIFIC – HONG KONG, NOVEMBER 2010 – Mark Birman has been appointed executive creative director at Publicis Hong Kong, moving into the role vacated by his former creative partner and outgoing ECD David Szabo. who is leaving to pursue other interests.
In his two years with Publicis Hong Kong, Birman has led a number of high profile campaigns including the Western Union global brand campaign and Citibank’s Hong Kong campaigns. In his new role, Birman will be leading creative departments for both Publicis and Publicis Modem Hong Kong.
“Having an Asian career that spans more than 15 years in senior creative and management roles, Mark is already a great asset to the agency and we are very pleased that he is taking on this challenge. In this new role, he will drive an even greater focus on developing a world class creative product at the agency that was started under David’s creative leadership.” commented Sue McCusker, General Manager of Publicis Hong Kong.
“Mark’s appointment as ECD further enhances Publicis Hong Kong’s unique ability to handle local clients as well as global brand remits. Our Hong Kong office, with its strong growth, seamless integration of digital and reputation from strategic excellence, will now have a renewed emphasis on delivering contagious ideas that change the conversation for our clients.” added Laurie Kwong, CEO Publicis Greater China.
