GLOBAL – UNITED STATES, MAY 9, 2013 – BBDO Guerrero’s Persistent Headaches campaign for Bayer Philippines snags yet another metal and this time, it’s a Bronze Pencil in Consumer Television at the 40th Annual One Show Awards.
The win comes at the heels of the announcements of its Silver trophy in Film at the Clio Awards and its inclusion to the 51st Annual D&AD book to be published in September.
The campaign created by BBDO Guerrero for Bayer’s headache relief pill Saridon spans through press and television. It has garnered attention first by the public and second by industry experts from the world over for its humorous take on repeated headaches.
McCann Melbourne took home Best of Show for its ‘Dumb Ways to Die’ viral for Metro Trains; and Procter & Gamble was named as Client of the Year for its work with Old Spice, Tide and its ‘Best Job’ campaign that ran during the 2012 Olympics.
