ASIA-PACIFIC – CHINA, MAY 10, 2013 – And the trophies keep coming for BBDO Guerrero, TBWA\Santiago Mangada Puno and DDB Philippines as their most-awarded campaigns of the past year once again take the stage and this time, at the Festival of Asian Marketing Effectiveness which concluded last night in Shanghai.
TBWA\SMP’s ‘KNOxOUT’ project with paint brand Boysen won a Gold and Bronze, while BBDO Guerrero snagged a Gold for the Department of Tourism’s ‘It’s More Fun in the Philippines’.
DDB Philippines’ ‘Pacquiao Positive’ campaign for Pepsico-owned energy drink Sting was awarded Bronze. The same campaign picked up Gold at the International Awards Group-owned Advertising & Marketing Effectiveness Awards held March, and while TBWA\SMP took home Bronze.
The 23-strong jury for the 2013 Festival was headed by Ajay Kaul, executive director for global brand communications for Lenovo. The awards night recognized 55 winners including 16 Gold, 19 Silver and 20 Bronze trophies.
The Asian Marketing Effectiveness Agency of the Year was bestowed on Clemenger BBDO Melbourne, with the second and third spots going to other Melbourne-based agencies of McCann and Leo Burnett.
BBDO was named as the Asian Marketing Effectiveness Network of the Year, as McCann and Ogilvy & Mather followed.
The full list of winners is available at the Festival of Asian Marketing Effectiveness website.
