Unilever Campaign Spotlights
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Campaign Spotlight
Pepsodent reveals gum disease as the real horror with cinematic campaign by Indonesia’s horror filmmaker Anggy Umbara
Unilever’s Pepsodent is turning horror on its head with a new campaign that suggests the scariest thing is not Dracula,…
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Awards News
Powerful brands grow through the ideas communities choose to share
Long before platforms and algorithms, people gathered around fires and told stories. The ones that lasted were those that travelled. From…
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Campaign Spotlight
Unilever launches largest sports partnership activation for FIFA World Cup 2026
The global campaign, led by Unilever Personal Care, will see over 35 brands activate, such as Dove, Dove Men+Care, Rexona/Degree…
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adobo Exclusive
Dismantling, rebuilding, trusting, and letting culture lead the way
There is an assumption so deeply embedded in marketing that most practitioners never think to question it: that what worked…
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Marketing
Marketing in a changing world: relevance as a growth engine
We’re entering a new era of marketing. Digital acceleration and the democratization of technology have sparked a profound shift in…
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