CANNES, FRANCE – The 2025 Cannes Lions International Festival of Creativity may have wrapped up, but the impact of its award-winning work continues to resonate. Each year, the campaigns honored at Cannes serve as creative benchmarks – pushing boundaries, challenging conventions, and inspiring the industry to aim higher.
In an effort to keep that spirit alive and accessible, Roman Olivarez, Executive Creative Director at MullenLowe Treyna, has curated a YouTube playlist featuring some of the most compelling work from this year’s festival. The collection includes Grand Prix-winning case films and campaigns.
As a bonus, Roman has also included select Gold Lions winners and entries from the Philippines.
Whether you’re seeking creative inspiration, benchmarking ideas, or simply fueling your passion for storytelling, let this playlist be your guide.
Here’s what you can binge watch on Roman’s playlist so far:
Philippines
Entertainment Lions for Gaming (Audio-Visual Content) and Digital Craft Lions (Audio/Visual) – Shortlisted
“Play the Dew” by BBDO Guerrero for Mountain Dew
Film Lions – Bronze
“Miracle” by GIGIL for RC Cola Mega
Film Lions – Bronze
“Steal” by GIGIL for Mandaue Foam Home Store
PR Lions (Non-profit/Charity/Government), (Culture & Context: Breakthrough on a Budget); Health & Wellness Lions (Advocacy: Non-profit/Foundation-led Education & Awareness) – Shortlisted
“#StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines
Gold
Audio & Radio Lions
“Name This Oreo” by VML New York for Oreo
Brand Experience & Activation Lions
“The Kimberly Price” by Fahrenheit DDB Lima for Plaza Vea “Winter Takes on Colors” by DDB Warsaw for McDonald’s
Creative Data Lions
“Hidden Tags” by Uzina Lisbon for IKEA
Creative Strategy Lions
“Humanimal Tourism” by DDB Colombia for Procolombia
Digital Craft Lions
“Spreadbeats” by FCB New York for Spotify
Entertainment for Gaming Lions
“Burger to King” by Happiness Brussels for Burger King
Entertainment Lions
“Tide Collateral Stain Stories” by Saatchi & Saatchi New York for Tide
Health & Wellness Lions
“Group Therapy” by VML Paris and Hartbeat for AXA
Industry Craft Lions
“The Hidden Eye Test” by VML Sydney for 1001 Optometry
Media Lions
“Can’t Unsee It” by Rethink Toronto for Heinz “Streaming Bars” by LePub Milan for Heineken “The Final Exam” by Energy BBDO Chicago for Change the Ref
Outdoor Lions
“Scratch & Sniff” by Lola MullenLowe Madrid for Axe/Lynx
PR Lions
“Sun Reserve” by Grey São Paulo for Corona
Social & Creator Lions
“Erase Valentine’s Day” by Ogilvy Mumbai for Mondelēz International
Grand Prix
Brand Experience & Activation, Design, Digital Craft, Titanium
“Caption with Intention” by FCB Chicago for Chicago Hearing Society
Creative B2B
“Act Like You Know” by Quality Meats Creative New York for GoDaddy
Creative Business Transformation, Direct, Titanium
“Three Words” by Publicis Conseil Paris for Axa
Creative Commerce Lions
“Preserved Promos” by VML New York for Ziploc
Creative Strategy + Glass: The Lion for Change
“Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement” by Ogilvy London for Dove
Entertainment for Gaming Lions
“Call of Discounts” by Gut São Paulo for Mercado Livre
Entertainment Lions
“Night Fishing” by Innocean Seoul for Hyundai Motor Company
Entertainment Lions for Music
“Tracking Bad Bunny” by DDB Latina Puerto Rico for Rimas Music
Entertainment Lions for Sport
“Haaland Payback Time” by David New York for Supercell
Film Craft Lions
“Better on a Better Network” by Bear Meets Eagle on Fire +61 for Telstra
Film Lions
“Paris Paralympics 2024: Considering What?” by Biscuit Filmworks London for Channel
“The Final Copy of Ilon Specht” by McCan Paris for L’Oreal
Grand Prix for Good, Lions Health Grand Prix for Good
“The Best Place to Have Herpes” by Finch Sydney for The New Zealand Herpes Foundation
Health & Wellness, Social & Influencer, Titanium
“Vaseline Verified” by Ogilvy Singapore for Unilever
Industry Craft Lions
“Nigrum Corpus” by Artplan São Paulo for Idomed
Innovation Lions
“Sounds Right” by AKQA Copenhagen for UN Live, Spotify
Media Lions
“Dove Real Beauty Redefined for the AI Era” by Mindshare New York for Dove
Outdoor Lions
“Olympic Games Opening Ceremony Paris 2024” by Paname 24 for Paris 2024
“Phone Break” by VML Prague for KitKat
Pharma Lions
“Make Love Last” by Ogilvy Shanghai for Viatris
Print & Publishing Lions
“Price Packs” by Serviceplan Germany for Penny
PR Lions
“Lucky Yatra” by FCB India for Indian Railways
Sustainable Development Goals Lions
“The Amazon Greenventory” by Africa Creative DDB São Paulo for Natura
Titanium Lions
“Pedigree Caramelo” by ALMAPBBDO for Pedigree