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Awards News

2025 Cannes Lions Grand Prix case films now in one YouTube playlist by MullenLowe Treyna’s Roman Olivarez

CANNES, FRANCE – The 2025 Cannes Lions International Festival of Creativity may have wrapped up, but the impact of its award-winning work continues to resonate. Each year, the campaigns honored at Cannes serve as creative benchmarks – pushing boundaries, challenging conventions, and inspiring the industry to aim higher.

In an effort to keep that spirit alive and accessible, Roman Olivarez, Executive Creative Director at MullenLowe Treyna, has curated a YouTube playlist featuring some of the most compelling work from this year’s festival. The collection includes Grand Prix-winning case films and campaigns.

As a bonus, Roman has also included select Gold Lions winners and entries from the Philippines.

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Whether you’re seeking creative inspiration, benchmarking ideas, or simply fueling your passion for storytelling, let this playlist be your guide.

Here’s what you can binge watch on Roman’s playlist so far:

Philippines

Entertainment Lions for Gaming (Audio-Visual Content) and Digital Craft Lions (Audio/Visual) Shortlisted 

 “Play the Dew” by BBDO Guerrero for Mountain Dew

Film Lions Bronze 

Miracle” by GIGIL for RC Cola Mega

Film Lions Bronze 

Steal” by GIGIL for Mandaue Foam Home Store

PR Lions (Non-profit/Charity/Government), (Culture & Context: Breakthrough on a Budget); Health & Wellness Lions (Advocacy: Non-profit/Foundation-led Education & Awareness) – Shortlisted

#StripesFitCheck” by MullenLowe TREYNA for Scoliosis Philippines

Gold

Audio & Radio Lions

Name This Oreo” by VML New York for Oreo

Brand Experience & Activation Lions

The Kimberly Price” by Fahrenheit DDB Lima for Plaza Vea “Winter Takes on Colors” by DDB Warsaw for McDonald’s

Creative Data Lions

Hidden Tags” by Uzina Lisbon for IKEA

Creative Strategy Lions

Humanimal Tourism” by DDB Colombia for Procolombia

Digital Craft Lions

Spreadbeats” by FCB New York for Spotify

Entertainment for Gaming Lions

Burger to King” by Happiness Brussels for Burger King

Entertainment Lions

Tide Collateral Stain Stories” by Saatchi & Saatchi New York for Tide

Health & Wellness Lions

Group Therapy” by VML Paris and Hartbeat for AXA

Industry Craft Lions

The Hidden Eye Test” by VML Sydney for 1001 Optometry

Media Lions

Can’t Unsee It” by Rethink Toronto for Heinz “Streaming Bars” by LePub Milan for Heineken “The Final Exam” by Energy BBDO Chicago for Change the Ref

Outdoor Lions

Scratch & Sniff” by Lola MullenLowe Madrid for Axe/Lynx

PR Lions

Sun Reserve” by Grey São Paulo for Corona

Social & Creator Lions

Erase Valentine’s Day” by Ogilvy Mumbai for Mondelēz International

Grand Prix

Brand Experience & Activation, Design, Digital Craft, Titanium

Caption with Intention” by FCB Chicago for Chicago Hearing Society

Creative B2B

Act Like You Know” by Quality Meats Creative New York for GoDaddy

Creative Business Transformation, Direct, Titanium

Three Words” by Publicis Conseil Paris for Axa

Creative Commerce Lions

Preserved Promos” by VML New York for Ziploc

Creative Strategy + Glass: The Lion for Change

Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement” by Ogilvy London for Dove

Entertainment for Gaming Lions

Call of Discounts” by Gut São Paulo for Mercado Livre

Entertainment Lions

Night Fishing” by Innocean Seoul for Hyundai Motor Company

Entertainment Lions for Music

Tracking Bad Bunny” by DDB Latina Puerto Rico for Rimas Music

Entertainment Lions for Sport

Haaland Payback Time” by David New York for Supercell

Film Craft Lions

Better on a Better Network” by Bear Meets Eagle on Fire +61 for Telstra

Film Lions

Paris Paralympics 2024: Considering What?” by Biscuit Filmworks London for Channel
The Final Copy of Ilon Specht” by McCan Paris for L’Oreal

Grand Prix for Good, Lions Health Grand Prix for Good

The Best Place to Have Herpes” by Finch Sydney for The New Zealand Herpes Foundation

Health & Wellness, Social & Influencer, Titanium

Vaseline Verified” by Ogilvy Singapore for Unilever

Industry Craft Lions

Nigrum Corpus” by Artplan São Paulo for Idomed

Innovation Lions

Sounds Right” by AKQA Copenhagen for UN Live, Spotify

Media Lions

Dove Real Beauty Redefined for the AI Era” by Mindshare New York for Dove

Outdoor Lions

Olympic Games Opening Ceremony Paris 2024” by Paname 24 for Paris 2024
Phone Break” by VML Prague for KitKat

Pharma Lions

Make Love Last” by Ogilvy Shanghai for Viatris

Print & Publishing Lions

Price Packs” by Serviceplan Germany for Penny

PR Lions

Lucky Yatra” by FCB India for Indian Railways

Sustainable Development Goals Lions

The Amazon Greenventory” by Africa Creative DDB São Paulo for Natura

Titanium Lions

Pedigree Caramelo” by ALMAPBBDO for Pedigree

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