CANNES, FRANCE – Innocean Seoul wins the Entertainment Grand Prix at Cannes Lions 2025 with Night Fishing. This follows its stellar performance at ADFEST 2025 and Spikes Asia 2025, where the film also won top awards in the region.
Entertainment
Grand Prix
“Night Fishing” for Hyundai Motor Company by Innocean Seoul (South Korea)
Commenting on the Grand Prix, Jury President David Rolfe, Global Head of Production, WPP/Hogarth, said: “‘Night Fishing’ is a somehow deeply humanistic, riveting and even bizarre action sci-fi piece, in the form of the highest order of branded entertainment. We were genuinely as awestruck by the craft and narrative as we were in admiration of its rootedness in IONIQ’s unique product attributes and brand identity.”
Other notable Asian winners include an Industry Craft Gold Lion for “No Labels” for Nikka Whisky by Dentsu Tokyo and Pharma Grand Prix winner “Make Love Last” picking up Bronze in the same category. Kazakhstan received their first award of 2025 in the Digital Craft Lions.
Design
Bronze
“Forest Carbon – In Tune With Nature” for Forest Carbon by Design Bridge and Partners (Singapore)
“Sad Kama-Chan” for Bar B Q Plaza by Grey Thailand (Thailand)
“Eye Test Menu” for Titan Company Limited by Ogilvy Bangalore (India)
“Project Voice” for Google by Google Tokyo (Japan)
“Signs From Heaven” for Pangu Cloud by Ogilvy Shanghai / Ogilvy Shenzhen (China)
Digital Craft
Silver
“Saltanat Light” for Citix by GForce Almaty (Kazakhstan)
Bronze
“Interface of Humanity Powered By NTT” for NTT Human Informatics Laboratories by Dentsu Inc., Tokyo (Japan)
Entertainment Lions for Gaming
Silver
“Project: Memory Card for Playstation” for Playstation by Six Inc, Tokyo / Hakuhodo, Tokyo (Japan)
Entertainment Lions for Music
Silver
“The Girl Who Played The Tutari” for Coca-Cola by VML Mumbai (India)
Entertainment Lions for Sport
Silver
“Avani’s Gold” for Brittania Marie Gold by Talented Bangalore (India)
Film Craft
Bronze
“Fight For Thais’ Gut” for Dutch by Ogilvy Bangkok (Thailand)
Industry Craft
Gold
“No Labels” for Nikka Whisky by Dentsu Inc., Tokyo (Japan)
Bronze
“Make Love Last – Bedroom” for Viatris by Ogilvy Shanghai (China)
“Make Love Last – Living Room” for Viatris by Ogilvy Shanghai (China)
