Asia is making its presence felt at the 2026 London International Awards (LIA), with agencies from Singapore, Bangkok, and Dubai earning Grand LIA honors across categories that recognize creativity’s ability to transform businesses, elevate craft, and advance conversations around democracy and human rights.
Among the region’s standout wins is Ogilvy Singapore’s Grand LIA for Vaseline’s “Vaseline Originals” in Business Transformation, a category that looks beyond traditional campaigns to recognize how creativity can drive lasting change across a business.
Rather than simply rewarding work that promotes a solution, Business Transformation recognizes the solutions themselves, including changes to a brand’s operations, services, products, and internal or customer experiences.
Ogilvy Bangkok earned the Grand LIA for The Coca-Cola Company’s “Dentist” or “Cable Guy” in the Production & Post category. The win recognizes the creative and technical execution behind the work, placing the Bangkok team among this year’s highest-scoring campaigns in production.
Meanwhile, IMPACT BBDO Dubai secured the Grand LIA for AnNahar’s “The Untaught History Edition” in Democracy and Human Rights, a new category introduced at LIA this year.
Developed with support from the European Parliament, the category recognizes creative work that promotes free expression, fair representation, accountability, and the freedom essential to protecting democracy and human rights. Entries must demonstrate that creativity played a decisive role in advancing these principles and creating meaningful impact at a local, national, continental, or global level.
Together, the three wins show the breadth of Asia’s presence at this year’s LIA, from creativity embedded in business transformation to production excellence and ideas addressing fundamental democratic and human rights principles.
Check out this year’s Grand LIA winners below.
Ambient & Activation
BETC, Paris/AKQA
Brand: Levi Strauss & Company
Title: “Unsponsored”
B2B
NORD, Stockholm
Brand: SKF
Title: “The Faroe Islands Space Program”
Billboard
Rethink, Toronto
Brand: Heinz Ketchup
Titles: “Look Familiar?”, “Coincidence?”, “Remind You of Something?”
Business Transformation
Ogilvy Singapore, Singapore
Brand: Vaseline
Title: “Vaseline Originals”
Creative Strategy
LePub, Milan
Brand: Heineken
Title: “The Pub That Refused To Die”
Creative Use of Data
VML Poland, Warsaw
Brand: Wisła Kraków FC
Title: “Lucky Fan Index”
Creativity In Media
VML UK, London
Brand: KitKat
Titles: “The KitKat Heist PR Statement”, “The KitKat Heist TikTok Filter”
Creators & Social Platforms
DAVID London, London
Brand: Dove Hair
Title: “Dove r/eal reviews”
Democracy and Human Rights
IMPACT BBDO, Dubai
Brand: AnNahar
Title: “The Untaught History Edition”
Design
BETC, Paris/AKQA
Brand: Levi Strauss & Company
Title: “Unsponsored”
Direct
LePub Mexico City, Mexico City
Brand: Tecate
Title: “Welcome Back, Paisano”
Entertainment & Content
AlmapBBDO, São Paulo
Brand: Johnnie Walker
Title: “The Walk to the Walk of Fame”
Evolution
VML UK, London
Brand: KitKat
Title: “The KitKat Heist”
Gaming
Electronic Arts, London
Brand: Battlefield
Title: “Only In Battlefield”
Music & Sound
LLYC, Madrid
Brand: Cervezas Alhambra
Title: “Sosegá”
Music Video
Rue Creative Studio, Paris
Brand: Mond
Title: “BZNS”
Non-Traditional
VML UK, London
Brand: KitKat
Title: “The KitKat Heist”
Package Design
Studio Sonda, Vizinada
Brand: Piquentum
Title: “Label created by the wine itself – Piquentum Brut Nature”
Production & Post
Ogilvy Bangkok, Bangkok
Brand: The Coca-Cola Company
Titles: “Dentist”, “Cable Guy”
Sports
VML Poland, Warsaw
Brand: Wisła Kraków FC
Title: “Lucky Fan Index”
adobo Magazine is an official media partner of the 2026 LIA – London International Awards and the Creative LIAsons Program.
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