Shanghai, China – Director Leni Muk with Sweetshop China has directed a quirky and colourful series of films for P&G China brand Aussie.
One bold film opens with a retro looking girl sitting at a table in front of a dish of butter and a dish of jelly comparing the greasy and heavy consistency of regular deep conditioners with ‘Aussie Three Minute Miracle’ respectively. After a treatment to one side of her hair with the ‘butter’ product, the girl’s hair is limp and heavy, but while applying Aussie to the other side, the girl’s hair is light and fresh.
Another film shows the lightweight consistency of Aussie Volume Shampoo when applied to a feather and compares the end effect to balloons.
The film for Aussie Essential Oil Superiority shows how the product makes hair as soft as a peach.
And a final film for Volume Refresher highlights the non-greasy bounce the product gives your hair.
Director Leni Muk said, “I loved working on these films, they were a lot of fun to make. They are bold, colourful, free and funky. And really, really unique.”
CREDITS
Client: Aussie (P&G China)
Creative Director: Kris Duanmu
Aussie Brand Manager: Fiona Sun
Aussie Design Manager: Jaclin Chen
Production House: Sweetshop Shanghai
Director: Leni Muk / 立山而木
DOP: Mu Chen / 牧尘
Managing Director & Executive Producer: Laura Geagea
Producer: Catherine Law
Line Producer: Ryan Li
Art Director: Julius Mak
Wardrobe Stylist: Sharon Chiu
Post Production: Digital Domain Shanghai
Post Producer: Alexei Golob
Offline Editor: Anais Siab
Colourist: Simon Astbury
Online Artist: Rex Or
