MANILA, PHILIPPINES – Staying true to its iconic mantra, “Bida ang Saya,” Jollibee Philippines leveled up its brand experience by venturing into the gaming scene with the launch of its first-ever GameJoy Con on May 5, 2025 at the SMX Convention Center Aura in Taguig City.
This debut into the gaming universe reflects Jollibee’s mission to connect with diverse communities and spark joy in new ways. By teaming up with some of the country’s most celebrated gamers and content creators, Jollibee introduced GameJoy Combos — a lineup of meals designed to fuel players mid-match or during epic grind sessions.
“We know gamers hate being interrupted — I’m a gamer myself — so instead of jumping into their games, we opened our doors and invited them to ours with free rewards waiting for them,” Jollibee Philippines President Ferns Yu, Jr. explained during the GameJoy Con. “Pulling this off is no small thing, that’s why we teamed up with some of the biggest names in gaming. We’re proud to say that, finally, sa Jollibee, lahat ng gamers, sarap mag-power-up!”
From May 6 to August 15, 2025, every GameJoy Combo which features either a Yumburger, Cheesy Yumburger, Crunchy Chicken Sandwich, or Jolly Hotdog, with Peach Mango Pie and Drink, comes with a GameJoy Credits Mystery Card. Each card includes a unique Serial and PIN that unlock 10 to 200 GameJoy Credits.
As an extra power-up for gamers, Jollibee joined forces with UniPin Philippines, a leading digital entertainment platform that makes topping up on popular games like Mobile Legends, Free Fire, and Genshin Impact fast, easy, and accessible.
Dorothy Dee-Ching, Jollibee Philippines’ VP-Marketing, shared with adobo Magazine that with Gen Z being one of their core target markets, the team set out to tap into one of their biggest passion points — gaming. This led to Jollibee’s bold entry into the gaming universe, a move designed to resonate with the next generation of players.
With this foray, Jollibee successfully bridged the gap between the gaming community and one of every gamer’s core needs — food. Because even the most intense matches need a solid power-up.
“It’s really about bringing the joy of eating and the joy of gaming together — and that’s what GameJoy Credits is about,” Dorothy explained on how they translated “Bida Ang Saya” into this new venture. “It’s about Jollibee’s exciting new offer that will enable consumers to buy Jollibee combos that will let them enjoy their Jollibee favorites while unlocking gaming rewards, and we know how important gaming rewards are for our players.”
Dorothy also noted that their entry into the gaming space had to make an impact. Instead of focusing on just one title, Jollibee ensured they catered to as many gamers as possible, offering a broad selection of popular games and platforms.
“With this partnership with UniPin, as you know, we’re enabling access and partnering with thousands of games. So whether it’s Mobile Legends, Call of Duty, Eggy Party, Minecraft, Genshin Impact — all these types of games — we’re really excited to be able to partner with all types of gamers. This is our first foray for now, and we are still in discussions for our next levels,” Dorothy added.
adobo Magazine is an official media partner of Jollibee’s GameJoy Con.
