Awards NewsPress Release

121 finalists selected for 2024 Effie Asia Pacific Awards

SINGAPORE — A total of 121 finalists have been selected after two rounds of rigorous judging and will vie for top honors at Effie Asia Pacific. The winners will be revealed at the Awards Gala on September 13.

The competitive pool of entries submitted was narrowed down to 121 finalists following intense discussion and scrutiny from around 120 judges, some of who flew into Singapore to deliberate the effectiveness of each campaign.

The final round of judging was helmed by Awards Chairperson Tze Kiat Tan of BBDO, and eight Heads of Jury:

  • Chris Iki of TBWA\HAKUHODO
  • Danielle Jin of Visa
  • Josephine Tan of Diageo
  • Lex Bradshaw-Zanger of L’Oréal
  • Linda Hassan of Domino’s Pizza
  • Natalie Lam of Publicis Groupe
  • Nick Handel of MRM/McCann Worldgroup
  • Rob Gilby of dentsu

The finalists hail from 11 markets, with India comfortably in the lead at 47 finalists, followed by a second-place tie between Australia and New Zealand at 19 finalists each, and Singapore with 13 finalists. At the forefront of the agency networks is Ogilvy with 34 finalists, DDB Worldwide with 19 finalists, and The Womb with nine finalists. For marketers, McDonald’s leads with 11 finalists, followed by the Coca-Cola Company with eight finalists, and Grab with five finalists.

“After two years of hybrid sessions, it was a pleasure to welcome judges from all corners of the Asia Pacific region back to in-person judging and to witness the immense effort made to assess the merits of each case. This would not have been possible without the sincere engagement and dedication of our jury, of which I am thankful for. I believe the finalists this year have set higher benchmarks for effectiveness and highlights the breadth of talent in the region, with more cases from non-traditional markets such as Indonesia and South Korea making the cut. I am pleased to introduce our full list of finalists and look forward to the Awards Gala where the results will be revealed,” said Awards Chairperson Tze Kiat Tan.

The APAC Effie Awards is recognized by the industry as the gold standard for evaluating marketing effectiveness and continues to champion effectiveness in the region by only rewarding ideas that have shown results.

The full list of finalists can be seen here, and the winners will be announced at the Awards Gala at the Four Seasons Hotel in Singapore on September 13.

adobo Magazine is an official media partner of the 2024 Effie Asia Pacific Awards.

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