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Awards: APAC Tambuli Awards 2021 reveals jury members for Humanity & Culture and Digital & eCommerce cluster categories

ASIA PACIFIC — The Asia Pacific Tambuli Awards 2021 released the list of jury members for the Humanity and Culture, and Digital and Ecommerce cluster categories. The members of both executive juries are listed below:

Humanity and Culture Executive Jury

  • Jury President, Merlee Jayme, Global President, Dentsu mcgarrybowen.
  • Justine Anne Gaurino-Aruta, Chief Marketing Officer, Johnson & Johnson Philippines
  • Wendy Chan, Executive Creative Director, McCann Health Shanghai, China
  • Albert Cuadrante, President & Chief Executive Officer, Acumen Strategy Consultants
  • Tay Guan Hin, Chief Creative Office, BBDO Singapore
  • Thomas Hong-tack Kim, Founder, 2kg_Creative Solution Lab, South Korea
  • Christina Lao, Digital Acceleration Director, McDonald’s Philippines
  • Akua Owusu-Nartey, Regional Managing Director, Ogilvy, Africa
  • Lucy Novita, Chief Creative Officer, Leo Burnett, Indonesia
  • Alex Panlilio, Operating Vice President, Consumer Health, United Laboratories
  • Edmond Santos, Director, Consumer Innovation Center, Colgate Palmolive
  • Ajay Thrivikraman, Chief Creative Officer, Global Clients, Publicis Group

Digital and Ecommerce Executive Jury

  • Jury President, Steve Coll, Head of Creative Shop, Facebook, Australia/New Zealand
  • Rafael Augusto, Executive Creative Director, Publicis Communications Middle East
  • Sara Badr, Associate Creative Director, Grey Group Singapore
  • Knox Balbastro, Staff Content Strategist, Alibaba Group, China
  • Dorothy Jane Dee-Ching, Vice President – Marketing, Beauty and Personal Care, Unilever, Philippines
  • Takahiro Hosoda, Executive Creative Director, TBWA Hakuhodo, Japan
  • Hira Mohibullah, Executive Creative Director, BBDO Pakistan
  • Carlo Ople, Vice President & Deputy Head, Public Affairs, PLDT
  • Aakanksha Patel, VP/Country Head, OLIVER Agency India
  • Yasuharu Sasaki, Head of Digital Creative Executive Creative Director, Dentsu, Japan
    Neil Trinidad, Chief Marketing Officer, Lazada Philippines

The Humanity and Culture Executive jury evaluates entries under the following categories: advocacy, arts, culture and heritage, care for the environment, education and lifelong learning, family centered brand, food & nutrition, fashion brand, health and wellness, poverty alleviation, responsible citizenship, season’s celebration, special events, and youth brand. 

The Digital and Ecommerce categories include content marketing, Ecommerce experience, integrated Ecommerce, online to offline, digital innovation and tech, social Ecommerce, integrated digital, social media, and search and performance. 

Jury President for Digital categories Steve Coll, Head of ANZ Creative Shop at Facebook says, clear brand purpose has a magnetic effect. Purpose makes people actively choose the brands they want to follow and hear from every day. That’s why the Tambuli Awards is important and why I am honoured to be part of this year’s judging.” 

Jury member Dorothy Dee-Ching, Unilever Philippines, Vice President for Beauty & Personal Care shares that “today, more than ever, brands have the responsibility to use their platform for good, not just in what they say but more importantly, in what they do. Recognizing brands that have made a positive impact to people, society or planet encourages more brands and marketeers to become forces for good, especially now when the world needs it most.” 

Tay Guan Hin, Chief Creative Officer of BBDO Singapore and Founder of TGH Collective also comments, ‘since 2005 the Asia Pacific Tambuli Awards have been championing brands that use creativity to deliver their brand purpose. I’m humbled to be a judge again this year to see how purpose-led brands have evolved in today’s challenging climate.”

Ajay Vikram, Chief Creative Officer for global clients of Publicis affirms, “if ever there was a time to focus on the significance of Humanity & Culture, surely it is now. Coming off the back of 2020 and with a still-evolving sense of the days to come, we have seen every aspect of our humanity poked and provoked, challenged and changed. Yet, what has emerged are stories of hope, courage and an unbowed spirit in the face of grave difficulty. If there is a cause for celebration, it is this.” 

Hira Mohibullah, Executive Creative Director, BBDO Pakistan believes that “amidst last year’s chaos, people started looking inwards for greater purpose, and consequently, so did all the brands. While 2020 marked a huge narrative shift for the world, 2021 is the year we get to decide what part of that narrative to keep. Which is why throwing the spotlight on brands with powerful purpose that contributed most effectively to that narrative is important.” 

The pioneer award show globally that honors creative and effective brands with purpose, the APAC Tambuli Awards celebrates brands that show the seamless integration of creativity + purpose + results. Case study entries must demonstrate how brands uplift society, create positive change, and correlate purpose with purchase. Deadline for submission of entries is on April 5, 2021. The complete list of categories and entry form are available at For inquiries, email or

adobo magazine is an official media partner of Tambuli Awards 2021.

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