ASIA PACIFIC— WARC Awards for Media 2021 has revealed its winners. Out of the 56 winning campaigns, 16 are from Asia.
The sole Gold winner is adidas “Winning Retail Search” by MediaCom under Best use of Data category.
Still under the same category, Wavemaker India, and Ogilvy India won Silver for “Not just a Cadbury Ad.” The same agencies scored another Silver under Effective Use of Tech for “Ok Google, eat a 5 Star.”
Meanwhile, MediaCom Vietnam also got a Silver award for Redoxon “Healthy treat with a tasty twist” under the category Effective Channel Integration. So did Mindshare Vietnam for Castrol POWER1 “The Ultimate Launch.”
For the Bronze winners, MediaCom Vietnam won Head and Shoulders “100 Pronunciations, 1 Solution” under the category Effective Use of Partnerships & Sponsorships.
MediaCom Indonesia also won Bronze for Redoxon “Ramadhan lockdown” under Effective Use of Partnerships & Sponsorships.
Vietnam scored another Bronze with Shankar, Rajagopal’s Ford “Live the Ranger Life” under Best use of Data.
Mindshare China, Unite China took home a Bronze award for Unilever “Killer Recipes” under Best use of Data. Still in the same category, Mindshare Philippines bagged Bronze for “Dove Hair x Google – Future-proofing first party data.”
For the Effective Use of Tech category, Mindshare China took home three Bronze awards: Ford “Lighting up Guangzhou;” “Yili X Xiaomi’s smart vending machine,” and; “Yili QQ Star X Discovery’s Kenyan safari.”
Finally, Wavemaker Malaysia took home Bronze for L’Oréal Malaysia “Virtual beauty commerce revolution” and Wavemaker Sri Lanka also got Bronze for Munchee “Disappearing influencers” both under Effective Use of Tech.
WARC Awards for Media is a comprehensive global awards scheme that rewards communications planning which has made a positive impact on business results