Awards News

Awards: Mindshare is the sole Philippine winner at WARC Awards for Media 2021

MANILA, Philippines—WARC Awards for Media 2021 has revealed its winners. Out of 56 campaigns that won, one is from The Philippines.

The campaign is “Dove Hair x Google – Future-proofing first party data” by Mindshare for Unilever Dove Philippines.

Personal care brand Dove created its own audience modelling tool to leverage its first-party data in the Philippines in preparation for a cookie-less future.


It won bronze under the category WARC Awards for Media: Best Use of Data. Mindshare was also shortlisted under Effective Channel Integration for Pond’s x Cosmo PinkLab – Creating fun and beautiful transformations, and Effective Use of Tech for Driving Surf Antibac relevance during the pandemic.

WARC Awards for Media is a comprehensive global awards scheme that rewards communications planning which has made a positive impact on business results

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