MANILA, Philippines—WARC Awards for Media 2021 has revealed its winners. Out of 56 campaigns that won, one is from The Philippines.
The campaign is “Dove Hair x Google – Future-proofing first party data” by Mindshare for Unilever Dove Philippines.
Personal care brand Dove created its own audience modelling tool to leverage its first-party data in the Philippines in preparation for a cookie-less future.
It won bronze under the category WARC Awards for Media: Best Use of Data. Mindshare was also shortlisted under Effective Channel Integration for Pond’s x Cosmo PinkLab – Creating fun and beautiful transformations, and Effective Use of Tech for Driving Surf Antibac relevance during the pandemic.
WARC Awards for Media is a comprehensive global awards scheme that rewards communications planning which has made a positive impact on business results