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Awards: BBDO Guerrero and Ogilvy Philippines showcases Filipino creativity as both agencies bag bronze in the 2020 Clio Awards

MANILA, PHILIPPINES — Winners have been announced in the 2020 Clio Awards, and the winners from the Philippines are BBDO Guerrero and Ogilvy Philippines.

The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent—across advertising, sports, fashion, music, entertainment, and health that push boundaries and establish new precedent.

BBDO Guerrero bags a bronze award for “Font Books”, a campaign for the Reading Association of the Philippines. The piece was submitted to the medium: Design Craft within the entry type: Public Service and the category: Typography.


The campaign tackles the hypothesis on whether good design can inspire Filipinos to read classic literature—hence introducing a collection of original typefaces that suit these pieces. An excerpt from each literary classic is shown as a preview for each font face.

On the other hand, Ogilvy Philippines also wins bronze in the Illustration category for its print for Tokyo Tokyo titled “Bike”, which is under the restaurant chain’s campaign “Take Me to Tokyo”.

Campaign credits: Font Books 
Agency Network: BBDO
Holding Company: Omnicom Group
Production Company: Flare Manila, Makati City
Advertiser Brand: Reading Association of the Philippines, Quezon City
Advertising Agency: BBDO Guerrero, Makati City
Entrant Company: BBDO Guerrero, Makati City
Music/Sound Company: Hit Productions, Makati City
Music/Sound Company: Wondercollab Studios, Makati City
Chief Creative Officer: David Guerrero / BBDO Guerrero
Executive Creative Director: Federico Fanti / BBDO Guerrero
Creative Director: Michelle Edu / BBDO Guerrero
Creative Director: Alexis Dy / BBDO Guerrero
Copywriter: David Guerrero / BBDO Guerrero
Copywriter: Alexis Dy / BBDO Guerrero
Art Directors (BBDO Guerrero): Federico Fanti, Michelle Edu, Gabriel Bernal, Emman Carandang, Eira Gemanil, Jax Guillen, Ali Silao, Anne Solomon, Louise Tam, Manuel Villafania, Franco Villaflor, Arnel Villanueva, Nico Zapanta
Senior Account Manager: Erika Alinell / BBDO Guerrero
Strategic Planner: Benedict Santiago / BBDO Guerrero
Creative Services Manager: Al Salvador / BBDO Guerrero
Final Artist: Manny Vailoces / BBDO Guerrero
Final Artist: Jomar Marasigan / BBDO Guerrero
Executive Director, Transformation: Roshan Nandwani / BBDO Guerrero
Digital Experience Manager: Oleg de Leon / BBDO Guerrero
Junior Developer: Ernest Pascual / BBDO Guerrero
Junior Developer: Angela Sison / BBDO Guerrero
Audio Director: Tony Hertz / Freelance
Sound Engineer: Topet Concepcion / Hit Productions
Producer: Harold Orozco / Just Add Water
Head of Integrated Production: David Wright / Flare Manila
Executive Producer: Luisa Olarte / Flare Manila
Video Editor & Motion Designer: Natalia Burgos and Maira Vega / Flare Manila
Production Assistant: Gwen Gui / Flare Manila

Campaign credits: Bike
Holding Company: WPP Group
Production Company: Ogilvy Philippines, Makati
Advertiser Brand: Hansbury Inc., Quezon City
Advertising Agency: Ogilvy Philippines, Makati
Client: Tokyo Tokyo
Entrant Company:Ogilvy Philippines, Makati City
Executive Creative Director: Michael Sicam / Ogilvy Philippines
Copywriter: Jamie Manalo / Ogilvy Philippines
Senior Art Director: Brent Calma / Ogilvy Philippines
Managing Partner: Caloy Sambrano / Ogilvy Philippines
Business Director: Ciox Laurino / Ogilvy Philippines
Senior Account Manager: Juliana Hechanova / Ogilvy Philippines
Senior Project Manager: Sheena Badulis / Ogilvy Philippines

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