MANILA, PHILIPPINES — The APAC Tambuli Awards continues to celebrate brands with purpose. This year, it awarded three agencies the coveted Grand Prix for their campaigns that not only met the brief, but added value to the brands as well.
Dentsu bagged the Grand Prix for their campaign “Disease Dilemmas” for The Garvan Institute of Medical Research Australia.
The campaign features a series of 30-seconders telling the stories of people with diseases such as Parkinson’s disease, pancreatic cancer, kidney disease and breast cancer. It aims to resolve the competition among charities vying for donations and make The Garvan Institute of Medical Research stand out in Australia.
“Disease Dilemmas” was awarded under the category Health & Wellness in the Humanity and Culture cluster.