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Awards: Jean-Paul Burge to judge Effectiveness at Cannes Lions 2021

CANNES, FRANCE – Cannes Lions 2021 is due to take place from the 21 June through to the 25 June. Originally set to be an in-person event, it will now be a virtual event and the juries will be awarding Lions for both 2020 and 2021, which is “no small job but one that will provide a crucial reflection and insight into the industry’s recent unprecedented journey”, said chairman of the festival, Philip Thomas in a release.

Jean-Paul Burge, CEO BBDO Asia has been invited to be a member of the Creative Effectiveness jury alongside jury president Ann Mukherjee, Chairman & CEO Pernod Ricard USA and will be joined by jurors, Jitender Dabas – Chief Strategy Officer & Chief Operations Officer McCann Worldgroup India, Michelle St. Jacques – Chief Marketing Officer Molson Coors Beverage Company USA, Adam Kakembo – Global Chief Marketing Officer Aesop, Fiona Carter – Partner & Chief Marketing Officer Goldman Sachs, Christine Ng – CEO BBH China and Publicis Worldwide Shanghai, Neil Dawson – Chief Global Strategy Officer Wunderman Thompson, Isaac Mizrahi – Co-President & Chief Operations Officer Alma USA and Sarah Thompson – Global CEO Droga5

When asked about judging effectiveness at Cannes and what he will be looking for, Jean-Paul Burge said, “Creativity in advertising is worth nothing if it is not effective. True effectiveness is rarely achieved without creativity. And with great creativity you can achieve unbelievable effectiveness. As we work through these challenging times I am delighted to be part and have the privilege to enjoy, and judge, some of the most effective and creative work from across the globe. This business is populated by some great people, it will be fantastic to take some time to see the great work they have developed for their clients.”

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