MANILA, PHILIPPINES — The winners of the APAC Tambuli Awards 2022 were announced at a virtual awards ceremony on the night of June 7. Apart from the usual metals Grand Prix, Gold, Silver, and Bronze, there were also special awards given away.
Agency of the Year was awarded to Ogilvy and Mather Philippines Inc.
Ogilvy and Mather is behind some of the campaigns awarded by Tambuli such as “Dove Blackout Mirror,” and “POND’S Age Miracle #CelebrateYourAge.” Dove Blackout Mirror was a Corporate Purpose Category Winner under Women Empowerment and got a Gold under Mobile / Media, two Silvers under the categories: Best Use of Real-time Marketing / Media, and Social Media / Digital, Social & Ecommerce, and Bronze under Health & Wellness / Humanity and Culture.
University of Asia and the Pacific President Dr. Winston Conrad Padojinog said, “We believe that for brand purpose to be truly effective and genuine, its activities and impacts must be deeply rooted in an authentic and effective corporate purpose.”