GLOBAL, September 5, 2013 – Yahoo has recently done away with their 18-year old emblem, and unveiled a new logo, which they started stamping across Yahoo properties today. Yahoo introduced the logo along with a video that shows it evolution.
The new logo isn’t much different from the previous one. It retains the internet giant’s trademark purple color and exclamation point, only now it looks more streamlined and modern. The font also has a beveled effect, which many note is a throwback to the 90s.
Before revealing the logo, Yahoo teased netizens by releasing a different logo design each day for the past 30 days. Yahoo called the campaign "30 days of change."
Comments on Yahoo’s official tumblr show mixed reactions from internet-goers. Some liked the change, noting the cleaner look. However, others were bored by the new look, saying that a font change hardly qualifies as a transformation.
