Awards NewsPress Release

BBDO Canada wins Grand LIA in Branded Content and Entertainment for ‘Missing Matoaka’

LAS VEGAS, USA — London International Awards (LIA), one of the world’s most renowned global awards shows, has released its next batch of winners and finalists fresh from the judging room.

Led by Jury President Jimmy Smith, Chairman/CEO/CCO of Amusement Park Entertainment, the Branded Content & Entertainment jury has revealed this year’s winners in this very entertaining category.

After a thorough onsite judging process, the jury awarded a total of 38 Statues in the Branded Content & Entertainment category.


Branded Content & Entertainment celebrates entertaining and engaging content experiences that are made with a brand’s personality and marketing objectives in mind. To celebrate the most entertaining and engaging work from around the world, the jury awarded a Grand LIA, 20 Gold, nine Silver, and eight Bronze Statues, alongside commending three Finalists.

BBDO Canada, Toronto, won the prestigious Grand LIA for its outstanding work for Muskrat Magazine, “Missing Matoaka.”

Impressed by the high caliber of work, Jimmy shared, “This is some of the most dope work that I have seen entered. Work was outstanding, top to bottom. Right down to the finalist.”

Barbara Levy, President of LIA, stated, “I agree with the Jury President. The quality of the work was outstanding. While there was a lot of healthy discussion, the jury came easily to a consensus when it came to deciding the Grand LIA. That’s how you know a piece of work is really head and shoulders above the rest.”

Created for creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days with no pre-judging. Each juror saw every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensured that all work was judged equally through careful deliberations and robust discussions. 


Wunderman Thompson Benelux, Antwerp:
Finalist in Content: Gaming for Child Focus titled “OK Groomer”

adam&eveBerlin, Berlin:

Bronze in Content: Zeitgeist for titled “Without Consent – A Message From Ella”

Grey, Mexico City:

Finalist in Content: Scripted Short Film for REINSERTA titled “III (Three)”

Fahrenheit DDB, Lima:

Gold in Content: Gaming for Pilsen Callao titled “E-nterpreters Season 2”

Wunderman Thompson, Singapore:

Bronze in Content: Taped or Live TV Event for LUX titled “Change The Angle”

Ogilvy Taiwan, Taipei:

Silver in Content: Public Service/Charity/NGO for HPV Prevention titled “Blow With Love”

Republica Havas, Miami:

Gold in Content: Best Use of Real Time Advertising for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Gold in Content: Public Service/Charity/NGO for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”
Silver in Content: Experiential/Live Events for The Fight Against Alzheimer’s Association / Racing Club titled “The Name Confusion”

Branded Entertainment Winners

Howatson+Company, Sydney:

Gold in Entertainment: Zeitgeist for ModiBodi titled “I’m Dying Inside”
Silver in Entertainment: Online Series for ModiBodi titled “I’m Dying Inside”

Leo Burnett Australia, Sydney:
Gold in Entertainment: Branded IP for Diageo titled “Bundy Mixer”

M&C Saatchi, Sydney:
Gold in Entertainment: Scripted Short Film for Tourism Australia titled “G’day”

R/GA, Australia:
Gold in Entertainment: Documentary Short Film for We Are Warriors titled “Through The Fire”

BETC HAVAS, São Paulo:
Gold in Entertainment: Music Videos for A Movement Of The Music Industry Against Police Violence titled “Save The Favela”

Burger King, São Paulo:
Gold in Entertainment: Gaming for Burger King titled “Mission: Whopper”

Mymama Entertainment Produção, São Paulo:
Gold in Entertainment: Online Series for Serie original  titled “The Beat Diaspora”

BBDO Canada, Toronto:

Grand LIA for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
Gold in Entertainment: Entertainment – Audio for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”
Gold in Entertainment: Zeitgeist for Missing and Murdered Indigenous Women & Girls – Awareness titled “Missing Matoaka”

Publicis Conseil, Paris:

Silver in Entertainment: Gaming for ORANGE titled “Cultural Avatars”

Linda-Shiva Klinkhammer, Munich:

Gold in Entertainment: Scripted Short Film for NETFLIX titled “I AM a Buffalo”
Silver in Entertainment: Scripted Short Film for NETFLIX titled “I AM not your Baby”

Saatchi & Saatchi, Düsseldorf:
Gold in Entertainment: Gaming for OREO titled “OREO Cheat Cookies”

Scholz & Friends, Berlin:

Bronze in Entertainment: Zeitgeist for Uber Eats titled “Let’s Eat First”

Dentsu Creative, Hong Kong:

Bronze in Entertainment: Branded IP for Critical Core Tabletop RPG Game titled “Critical Core”

Wunderman Thompson, Hong Kong/Shanghai:
Finalist in Entertainment: Entertainment – Audio for Penguin Audiobooks titled “In My Own Voice”

Ogilvy, Mexico City:

Silver in Entertainment: Zeitgeist for Cerveza Victoria titled “We Are Living Offerings”

Ogilvy Manila, Manila:

Gold in Entertainment: Multi-Channel Storytelling for Maya titled “MAYA. The Hit Song That Was Actually A Bank.”

Impact BBDO, Dubai:

Gold in Entertainment: Taped or Live TV Event for EBM titled “Schoolgirl Newscasters”

Publicis Sapient, New York:

Bronze in Entertainment: Documentary Short Film for Publicis Sapient titled “Never Done”

Arnold, Boston:

Bronze in Entertainment: Entertainment – Audio for Progressive Insurance titled “Dr. Rick Will See You Now”

FCB New York, New York:
Gold in Entertainment: Best Use of Real Time Advertising for Michelob ULTRA titled “DreamCaster”
Gold in Entertainment: Creative Use of Data for Michelob ULTRA titled “DreamCaster”
Silver in Entertainment: Taped or Live TV Event for Michelob ULTRA titled “DreamCaster”
Bronze in Entertainment: Reality/Unscripted/Alternative TV Show for Michelob ULTRA titled “DreamCaster”

Observatory, Los Angeles:
Gold in Entertainment: Online Episode/Special for Doritos & Stranger Things titled “Live From The Upside Down”
Silver in Entertainment: Experiential/Live Events for Doritos & Stranger Things titled “Live From The Upside Down”

The Turner Brothers – Invisible Collective, Los Angeles:

Gold in Entertainment: Scripted Short Film for Recess & Playground titled “Nike Air Max Penny 1 and 2”

We Believers, New York:
Silver in Entertainment: Experiential/Live Events for AB InBev – Corona titled “Second Chance League”

Weber Shandwick, New York:
Bronze in Entertainment: Documentary Short Film for Ancestry titled “A Dream Delivered: The Lost Letters of Hawkins Wilson”

adobo Magazine is an official media partner of the 2023 London International Awards.

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