Awards NewsPress Release

Draftline Shanghai and McCann New York win Transformative Business Impact and Creative Use of Data Grand LIAs

LAS VEGAS, USA — London International Awards, one of the world’s top award shows for creative excellence, has announced the winners and finalists for Transformative Business Impact and Creative Use of Data. 

After days of spirited debate led by Jury President Adam Ferrier, Chief Thinker at Thinkerbell, the Transformative Business Impact and Creative Use of Data jury was delighted to announce the winners.

After scrutinizing every piece of work, the jury awarded 35 Statues in Transformative Business Impact and 18 Statues in Creative Use of Data.

Sponsor

The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business, including its operations, services, products, internal experiences, and customer experiences. The jury awarded a Grand LIA, 11 Gold, 12 Silver, 11 Bronze Statues, and four Finalists. Draftline, Shanghai won the Grand LIA this year for its work created for Corona titled “Corona Extra Lime.”

The Creative Use of Data recognizes work that demonstrates the fundamental role of data in inspiring, powering, and enhancing creativity. This year, the jury awarded the Grand LIA to McCann, New York, for “Where To Settle,” which was created for Mastercard. They also awarded seven Gold, eight Silver, and two Bronze Statues; five entries attained Finalist status.

Adam shared, “What was interesting about the Grand LIA winners is that they were for big brands that use the infrastructure of their brands to have a massive impact on various communities.”

“In complex categories such as Transformative Business Impact and Creative Use of Data, the value of no pre-judging and the jury members seeing all the work becomes even more apparent and the metal awarded reflects this,” stated Terry Savage, LIA Chairperson. 

Created for creatives, LIA has the highest caliber of jurors from across the planet. All rounds of judging were done onsite in Las Vegas over nine days with no pre-judging. Each juror saw every piece of work in their respective Categories. Each jury, along with their President, convened in their judging room to discuss and debate thoroughly before deciding on the Winners. This ensured that all work was judged equally through careful deliberations and robust discussions. 

LIA winners and finalists listed by country and company

CREATIVE USE OF DATA

AUSTRALIA:

AIRBAG, Melbourne:

Gold in Data-Led Creativity for Honest Eggs Co. titled “FitChix”

Silver in Real-Time Data for Honest Eggs Co. titled “FitChix”

Deloitte, Melbourne:

Silver in Data Integration for Compass Group Australia titled “Meal Vision”

VMLY&R, Melbourne:

Gold in Data-Led Creativity for Honest Eggs Co. titled “FitChix”

CANADA:

Citizen Relations, Toronto:

Silver in Data Collection and Research for Elimin8Hate titled “ReclaimYourName.dic”

Dentsu Creative, Toronto:

Gold in Real-Time Data for Skip Express Lane titled “Inflation Cookbook”

Silver in Data Collection and Research for Skip Express Lane titled “Inflation Cookbook”

COLOMBIA:

Grey Colombia, Bogota:

Finalist in Data Visualization for Makro titled “Life Extending Stickers”

GERMANY:

Fork Unstable Media, Hamburg:

Gold in Data Collection and Research for Jüdisches Museum Frankfurt titled “Shoah Memorial Frankfurt”

Gold in Data Visualization for Jüdisches Museum Frankfurt titled “Shoah Memorial Frankfurt”

ITALY:

Alkemy, Milan:

Finalist in Real-Time Data for Amazon Originals titled “The Bad Square”

KOREA:

INNOCEAN, Seoul:

Finalist in Data Collection and Research for Hanwha titled “Solar Beehive”

Finalist in Data-Led Creativity for Hanwha titled “Solar Beehive”

UNITED ARAB EMIRATES:

Saatchi & Saatchi Dubai, Dubai:

Silver in Data Visualization for Kinokuniya titled “Time to Read”

UNITED KINGDOM:

McCann London, London:

Silver in Data-Led Creativity for Show Racism The Red Card titled “Fabric of England”

Silver in Data Visualization for Plant Drop titled “Smart Plants”

Bronze in Data Visualization for Show Racism The Red Card titled “Fabric of England”

Finalist in Data-Led Targeting for Plant Drop titled “Smart Plants”

UNITED STATES:

Grey New York, New York:

Gold in Data Visualization for the American Society of Clinical Oncology (ASCO) titled “Most Beautiful Sound”

McCann, New York: 

Grand LIA for Mastercard titled “Where To Settle”

Gold in Data Integration for Mastercard titled “Where To Settle”

Wunderman Thompson, New York:

Silver in Data Visualization for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”

Bronze in Data-Led Creativity for Foundation to Combat Antisemitism titled “#StandUpToJewishHate”

TRANSFORMATIVE BUSINESS IMPACT

AUSTRALIA:

AIRBAG, Melbourne:

Gold in Commercial Transformation: Specific Sector Innovations for Honest Eggs Co. titled “FitChix”

Silver in Commercial Transformation: Brand Manifestation for Honest Eggs Co. titled “FitChix”

Deloitte, Melbourne:

Bronze in Commercial Transformation: Specific Sector Innovations for Compass Group Australia titled “Meal Vision”

Thinkerbell, Sydney:

Bronze in Commercial Transformation: Creative Operational Transformation for Lion titled “Brewery Duty”

VMLY&R, Melbourne:

Gold in Commercial Transformation: Specific Sector Innovations for Honest Eggs Co. titled “FitChix”

BELGIUM:

Wundermant Thompson Benelux, Antwerp:

Silver in Commercial Transformation: Specific Sector Innovations for Vow titled “TheMammoth Meatball”

CANADA:

Citizen Relations, Toronto:

Silver in Community and Government Transformation: Sustainable Government and community for Elimin8Hate titled “ReclaimYourName.dic”

Edelman, Toronto:

Silver in Commercial Transformation: Purpose for Dove titled “#KeepTheGrey”

CHINA:

Draftline, Shanghai:

Grand for Corona titled “Corona Extra Lime”

Gold in Commercial Transformation: Creative Operational Transformation for Corona titled “Corona Extra Lime”

Bronze in Commercial Transformation: Purpose for Corona titled “Corona Extra Lime”

COLOMBIA:

Grey Colombia, Bogota:

Finalist in Commercial Transformation: Sustainability for Makro titled “Life Extending Stickers”

Ogilvy Colombia, Bogotá:

Bronze in Commercial Transformation: Product Design for Centelsa by Nexans titled “Self-Sufficient Food Cart”

Bronze in Community and Government Transformation: Innovative Community Experience for Centelsa by Nexans titled “Self-Sufficient Food Cart”

Bronze in Commercial Transformation: Creative Operational Transformation for Carulla titled “The Fresh System”

Bronze in Commercial Transformation: Sustainability for Carulla titled “The Fresh System”

FRANCE:

BETC Paris, Paris:

Finalist in Commercial Transformation: Purpose for CER titled “The Lost Ride”

Publicis Conseil, Paris:

Silver in Commercial Transformation: Specific Sector Innovations for RENAULT titled “Plug – Inn”

GERMANY:

Accenture Song Germany, Hamburg:

Silver in Commercial Transformation: Product Design for ekn footwear titled “Designed in Bangladesh. Made in Europe.”

Silver in Commercial Transformation: Purpose for ekn footwear titled “Designed in Bangladesh. Made in Europe.”

HeimatTBWA\Germany, Berlin:

Finalist in Commercial Transformation: Sustainability for HORNBACH titled “Let Nature Do The Job”

HONDURAS:

Ogilvy Honduras, Tegucigalpa:

Gold in Commercial Transformation: Purpose for Regal Springs titled “Heaven Fish”

INDIA:

BBDO India, Mumbai:

Bronze in Commercial Transformation: Purpose for Ariel India titled “Silent Separation #ShareTheLoad”

VMLY&R, Mumbai:

Silver in Commercial Transformation: Customer Experience for Unilever titled “Suvidha Centre”

Silver in Community and Government Transformation: Sustainable Government and Community for Unilever titled “Suvidha Centre”

ITALY:

LePub, Italy:

Gold in Commercial Transformation: Creative Operational Transformation for Heineken titled “Bar Experience”

Gold in Commercial Transformation: Sustainability for Barilla titled “Passive Cooking”

Silver in Commercial Transformation: Brand Manifestation for Heineken titled “Bar Experience”

KOREA:

Cheil Worldwide, Seoul:

Gold in Community and Government Transformation: Government and Citizen Experience for A Silent Emergency Call titled “Knock Knock”

INNOCEAN, Seoul:

Bronze in Community and Government Transformation: Sustainable Government and Community for Hanwha titled “Solar Beehive”

PERU:

McCann, Lima:

Finalist in Commercial Transformation: Purpose for Inca Kola titled “The City Of Double Rainbows”

SOUTH AFRICA:

Ogilvy South Africa, Cape Town:

Bronze in Commercial Transformation: Purpose for Castle Lage titled “Bread of the Nation”

SPAIN:

VMLY&R Health Spain, Madrid:

Silver in Community and Government Transformation: Sustainable Government and Community for SFBO (Sociedad Franco-Brasileira de Oncologia) titled “Dogs Without Borders”

THAILAND:

Edelman Thailand, Bangkok:

Gold in Community and Government Transformation: Creative Policy for Dove – Unilever titled “#LetHerGrow”

UNITED ARAB EMIRATES:

Impact BBDO, Dubai:

Gold in Community and Government Transformation: Creative Policy for UN Women titled “Child Wedding Cards”

Gold in Community and Government Transformation: Government and Citizen Experience for UN Women titled “Child Wedding Cards”

UNITED STATES:

Energy BBDO, Chicago:

Bronze in Commercial Transformation: Purpose for Raid titled “Certified Care”

McCann, New York:

Gold in Commercial Transformation: Customer Experience for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”

Silver in Commercial Transformation: Brand Manifestation for Microsoft titled “ADLaM: An Alphabet to Preserve a Culture”

View all the winners and finalists.

adobo Magazine is an official media partner of the 2023 London International Awards.

Partner with adobo Magazine

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button