Awards NewsPress Release

Cannes Lions 2022: Publicis brings home two Grand Prix for Asia-Pacific for Whisper and Suncorp Group

CANNES, FRANCE — Publicis Groupe APAC & MEA brought home two Grand Prix trophies for APAC from the Cannes Lions International Festival of Creativity with Leo Burnett India winning the Grand Prix for Sustainable Development Goals for “The Missing Chapter” for Whisper (P&G), which also won Silver in the Health Lions category.

Earlier last week, Leo Burnett Australia won the Innovation Lions Grand Prix along with a Silver in PR and a Bronze in Sustainable Development Goals for the “One House to Save Many” campaign for Suncorp Group.

Overall, Publicis Groupe APAC & MEA won two Grand Prix, one Gold, three Silvers and two Bronze Lions:

  • Leo Burnett India: Whisper’s The Missing Chapter – Grand Prix (Sustainable Development Goals Lions) and Silver (Health Lions)
  • Leo Burnett Australia: Grand Prix (Innovation Lions), Silver (PR Lions) and Bronze (Sustainable Development Goals Lions)
  • Leo Burnett Thailand: First Choice’s ‘Metaverrrrrr’ – Bronze and Silver (Film Lions)

Publicis Groupe APAC & MEA also achieved 34 shortlists across 14 different markets and 15 brands: Leo Burnett India (Whisper), Publicis Groupe Japan (INFINITI), Publicis Singapore (Vicks), MetaDesign China (Jing-A Brewing Co), Publicis Groupe UAE (Jeep/Oreo), Leo Burnett Thailand (Netflix/First Choice), Leo Burnett Vietnam (Heineken), Leo Burnett Australia (Suncorp Group), Leo Burnett Lebanon (UN Women), Leo Burnett Saudi Arabia (IKEA), Starcom NZ (Samsung), Leo Burnett Philippines (McDonald’s), and Circus Mauritius (ENL/HeliosEyewear).

“It took years of passion, tenacity and obsession to bring these Grand Prix-winning ideas to life in partnership with Whisper and Suncorp Group, but neither agency nor client ever gave up – ever. I’m so proud of everyone involved in these Grand Prix wins, and even prouder that they were created for two of our biggest clients: real work, with real impact,” said Natalie Lam, Chief Creative Officer at Publicis Groupe APAC & MEA.

Publicis Worldwide is the #1 Regional Network of the Year for EMEA, while Leo Burnett is the #3 Regional Network of the Year for APAC.

Founded in 1954, the Cannes Lions International Festival of Creativity is the home of great ideas. For over 68 years, Cannes Lions has served as a convening force for the global creative community. The Lions, the industry’s most prestigious, coveted creative accolade, receive thousands of entries every year. The work is judged by over 400 authoritative, respected creative leaders before the winners are showcased and awarded at the nightly awards shows.

The winners of the Lions will be announced at evening Award Shows taking place throughout the Festival, from June 20-24, 2022. Further information on how to be a part of the Cannes Lions can be found on the official website.

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