Awards NewsPress Release

DDB Mudra’s Rahul Matthew to lead ADFEST 2023 Film, Outdoor, Press, Radio and Audio Lotus

PATTAYA, THAILAND — Ahead of ADFEST Lotus Awards’ first live judging in four years, which takes place just before ADFEST 2023 from March 23 to 25. The ADFEST 2023 juries will be responsible for reviewing and rewarding exceptional work produced across the Asia Pacific and the Middle East in the last year.

This year’s juries feature a cross-section of the most innovative and brightest minds from the region. Each jury panel will judge some of the most ground-breaking work and the juries were chosen with the aim to ensure diversity across markets, backgrounds, and gender.

The Film Lotus, Outdoor Lotus, Press Lotus, and Radio & Audio Lotus jury will be led by Rahul Mathew, Chief Creative Officer, DDB Mudra Group. Rahul is proud to say that he is “fiercely competitive, a big believer in teamwork, a relentless dreamer and gloats just right about his wins and hurts just enough from his losses.”  He has contributed to DDB Group being ranked No.1 in Asia and No.12 in the world by WARC.


Rahul joined DDB Mudra at the beginning of 2014 as Creative Group Head – West from McCann Erickson Mumbai, where had been Executive Creative Director. He became National Creative Director of DDB Mudra Group in 2017 and was promoted again to Chief Creative Officer in 2021. Under his leadership, the Group has been awarded the inaugural D&AD Impact prize fund and won an impressive collection of awards and honors at Cannes Lions, Spikes Asia, One Show, and D&AD Impact, and was recognized as one of the Top 20 Most effective and creative agencies in the world by Effie Index 2020.

The full Film Lotus, Outdoor Lotus, Press Lotus, and Radio & Audio Lotus jury:

• Jury President: Rahul Mathew, Chief Creative Officer DDB Mudra Group, Mumbai
Apple Wang, Creative Director, ADK Taiwan, Taipei
Arm Buddhaphol, Creative Director, Rabbit’s Tale, Bangkok
Gigi Lee, Creative Consultant, Klinik Gigi, Kuala Lumpur
João Braga, Chief Creative Officer, Wunderman Thompson, Sydney
Masanori Tagaya, Chief Creative Officer, GREY Tokyo, Tokyo
Nicole Ma, Chief Creative Officer, BBDO Shanghai, Shanghai
Third Domingo, Chief Network Officer, Chairman & Founder, IdeasXMachina Group of Hakuhodo (IXM GOH), Manila
Yehoon Lee, VP & Executive Creative Director, Cheil Worldwide, Seoul

adobo Magazine is an official media partner of ADFEST 2023.

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button