The Philippines has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally resonant creative work.
Among the agencies receiving the most recognition from the Philippines are GIGIL, Leo Manila x BBH Singapore, BBDO Guerrero, Dentsu Creative Philippines, and Havas Ortega. Brands represented on the shortlist include McDonald’s, GrabMart, Philippine Airlines, and Mountain Dew, reflecting a mix of global advertisers and local leaders embracing creativity as a business tool.
The shortlisted work spans multiple categories and disciplines, demonstrating the breadth of talent across the market. The result positions the Philippines among the countries competing for top honors when the Gerety Awards winners are announced.
Campaigns that made the Cut include “Blackout Vows by Gabriela” for The National Alliance of Women by Dentsu Creative Philippines, “Chicky” for GrabMart, “Kween Yasmin Canva Pro” by GIGIL, “GamiFries” for McDonald’s by Leo Manila x BBH Singapore, “Play No Dew” for Mountain Dew by BBDO Guerrero, and “The KITA Initiative” for KITA by HAVAS Ortega.
For this edition, judging sessions were held in London, Auckland, Toronto, New York, Paris, Stockholm, Hong Kong, Dubai, Madrid, Milan, Mexico City, Bangkok, Los Angeles, Berlin, and São Paulo. These in-person sessions define the shortlist before the Grand Jury convenes online to select the final winners.
The Gerety Awards executive jury in Bangkok, which included Filipino jury members, was led by Kanokkan Rinnachit, Managing Director of Yell Bangkok.
“Gerety is always one of my favorite moments to celebrate great work together. This year felt even more special, sharing the experience with an inspiring group of women from different cultures and backgrounds. I learned a lot from every conversation. So many ideas were built on small insights, some pieces stand out because it overcomes limitations. Also created a meaningful impact for communities, people, and that product and business. Truly inspiring.”
This year, more than 250 judges from over 50 countries take part in the Gerety Awards, bringing together some of the most respected creative leaders from different fields: advertising, marketing, production, design, and media.
- Bulgaria and Tunisia get into the shortlist for the first time at Gerety.
- Craft CUT sees the most shortlisted entries with campaigns spanning all craft types: Animation, Art Direction, Cinematography, Copywriting, Direction, Editing, Illustration, Music, Sound Design, Photography, Typography, Production Design, and Visual Effects.
- The most shortlisted campaign is “Covert Recruiter” from Dentsu Creative France for the French Army Human Resources Directorate.
The Grand jury will now choose the final winners, which will be announced in the first week of September, including Bronze, Silver, Gold, Grand Prix, and Regional Winners.
Taking place this week, Gerety’s global Jury Insights Panels bring together jury members alongside leading trade press titles to discuss the campaigns, creative trends, and standout work shaping this year’s shortlist.
Alongside the panels, Gerety will once again share its Shortlist Reel: a curated showcase of the highest-scoring shortlisted work from the executive jury sessions, distributed to agencies, production companies, brands, and industry leaders around the world during shortlist week.
Finalists and jury members will be celebrated at the Gerety VIP Diamond BBQ in Cannes, with an exclusive guest list of entrants, judges, past judges, partners, and friends of Gerety.
adobo Magazine is an official media partner of The Gerety Awards 2026.
