Gigil
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People
GIGIL’s Jeano Cruz moves client side after helping build the Philippines’ most awarded indie agency
The agency’s first copywriter and most recently Senior Partner & Group Creative Director has decided to pursue a career in…
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Awards News
GIGIL brings home silver and bronzes from The New York Festivals
Leading Filipino creative agency GIGIL has won honors from The New York Festivals Advertising Awards, proving once again that unconventional…
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Awards News
Filipino creativity shines as GIGIL, Leo Manila, BBDO Guerrero, Dentsu Creative Philippines, and Havas Ortega top Gerety Awards 2026 shortlist
The Philippines has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally…
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adobo Exclusive
In the age of AI and algorithms, the human POV is the real advantage
Badong Abesamis continues to champion advertising that cuts through noise without abandoning craft. As Founding Partner of GIGIL and one…
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adoboPicks
adoboPicks: These campaigns show that creativity evolves under constant pressure, but ideas remain limitless
Creativity has always worked well under pressure. But what’s different now is that pressure isn’t occasional anymore — it’s constant,…
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Design
adobo Magazine, GIGIL push back on AI sameness with handcrafted visuals for this year’s adoboLIA Young Creative Competition
AI has quickly become the industry’s default creative tool. It is fast, accessible, and increasingly capable. But as more people,…
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Events
Marius Talampas shares why humor with intent is an effective creative strategy
Humor is something we all need in our daily lives — it lifts our spirits and gives us a much-needed…
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Campaign Spotlight
GIGIL, Factory 01 give burnt-out ACs a break in CoCo’s newest (and coolest) summer film
In a country like the Philippines, where summer heat is relentless and air-conditioning is nothing short of a lifeline, a…
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Awards News
BBDO Guerrero, Leo Manila, GIGIL, Dentsu Creative Manila claim six spots in ADFEST 2026’s first wave of Lotus Awards finalists
ADFEST 2026 has released its first wave of Lotus finalists, spanning eight categories: Commerce, Creative Strategy, Radio & Audio, Film,…
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Awards News
GIGIL, Leo Manila score Silver and Bronze at Spikes Asia 2026
The Philippine creative industry continues to shine on the global stage as multiple Filipino works were shortlisted at Spikes Asia…
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Campaign Spotlight
Kween Sans & Kweemojis: How Canva Pro, GIGIL transform Kween Yasmin into the ultimate ‘All-Purpose’ marketing tool
MANILA, PHILIPPINES – If you’re reading this, chances are you’ve used a font today. But have you ever used a…
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adoboPicks
adoboPicks October 2025: Reinvention through bold imagination — The campaigns that transformed pop culture, purpose, and play into impact
MANILA, PHILIPPINES – October was a testament to reinvention through bold imagination, delivering a remarkable mix of purpose-driven artistry, hyper-local…
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New Business
GIGIL launches Naks!: A creative-driven media agency that redefines placements
MANILA, PHILIPPINES – The media team behind GIGIL’s work is stepping out from behind the curtain. Now launching as an…
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