Gigil
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Campaign Spotlight
Anselmo Ramos gets smacked in the follow-up film by GIGIL, GUT & ARCADE
GIGIL, GUT, & ARCADE have released another slapping new film to promote Cowards Don’t Go To Heaven by Eugene Cheong,…
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adobo Exclusive
Craft, culture, patience, and more GIGIL: What Ronchris Cosme learned from Cannes Lions 2026
For five consecutive years, GIGIL has proudly received a nod for the Philippines at the Cannes Lions International Festival of…
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adobo Exclusive
The business value of creativity: What the Cannes Lions Brand Marketing Academy taught Jean Thor Renzo Mutuc
It’s a belief he’d already begun to see play out before he ever set foot in the Academy. At BEVI,…
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Brand & Business
GIGIL Brings Cannes Lions to Cambodia with Cannes-Bodia.com
Inspired by the Cannes Lions-winning success of its parent company, GIGIL, independent creative agency GIGIL Phnom Penh is bringing a…
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People
GIGIL’s Jeano Cruz moves client side after helping build the Philippines’ most awarded indie agency
The agency’s first copywriter and most recently Senior Partner & Group Creative Director has decided to pursue a career in…
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Awards News
GIGIL brings home silver and bronzes from The New York Festivals
Leading Filipino creative agency GIGIL has won honors from The New York Festivals Advertising Awards, proving once again that unconventional…
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Awards News
Filipino creativity shines as GIGIL, Leo Manila, BBDO Guerrero, Dentsu Creative Philippines, and Havas Ortega top Gerety Awards 2026 shortlist
The Philippines has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally…
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adobo Exclusive
In the age of AI and algorithms, the human POV is the real advantage
Badong Abesamis continues to champion advertising that cuts through noise without abandoning craft. As Founding Partner of GIGIL and one…
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adoboPicks
adoboPicks: These campaigns show that creativity evolves under constant pressure, but ideas remain limitless
Creativity has always worked well under pressure. But what’s different now is that pressure isn’t occasional anymore — it’s constant,…
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Design
adobo Magazine, GIGIL push back on AI sameness with handcrafted visuals for this year’s adoboLIA Young Creative Competition
AI has quickly become the industry’s default creative tool. It is fast, accessible, and increasingly capable. But as more people,…
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Events
Marius Talampas shares why humor with intent is an effective creative strategy
Humor is something we all need in our daily lives — it lifts our spirits and gives us a much-needed…
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Campaign Spotlight
GIGIL, Factory 01 give burnt-out ACs a break in CoCo’s newest (and coolest) summer film
In a country like the Philippines, where summer heat is relentless and air-conditioning is nothing short of a lifeline, a…
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Awards News
BBDO Guerrero, Leo Manila, GIGIL, Dentsu Creative Manila claim six spots in ADFEST 2026’s first wave of Lotus Awards finalists
ADFEST 2026 has released its first wave of Lotus finalists, spanning eight categories: Commerce, Creative Strategy, Radio & Audio, Film,…
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